Category: Uncategorized

Musical Chairs: Pacific Sunwear Brings in Former Vans CEO as New President; Rossi Snags Former VP of K2

Troubled youth and action sports-inspired retailer shakes things up, this time with the former “turn-around” man from Vans. Rossignol picks up the former VP of K2.

Footwear News Round-up: Jimmy Choo for H&M; Van Halen Sues Nike Over”Frankenstein” Guitar Graphics; adidas Originals Collabs with Lucasfilm for Star Wars LTD Collection

Never a dull day when it comes to footwear. Here’s a round-up of some fresh news from the youth culture scene.

Skateboarding Potential: What’s It Take to Get the Next Gen Involved

Data from Label Networks’ annual Skateboarding, Snowboarding, Skiing Profile Report reveals ideas for increasing participation.

Banksy’s Uber-Secret Summer Graffiti Show in Bristol City Museum Opens and Swoons Floating Armada Arrives at the Venice Biennale

Two more exceptional stories of how street/graffiti artists are impacting the world as we know it, and oh, yes, creating effective grassroots campaigns.

Uniqlo’s Unique Fashion Map of Tokyo Combines Interactive Shopping Experience and Launch of Spring Parka Campaign

New media and marketing at its interactive best comes through with yet another cool Uniqlo campaign.

Youth Culture and Social Networks: Fresh Data Shows the Power of the Medium in Communication, Identity, and Marketing Opportunities

Label Networks’ upcoming Digital Lifestyle Youth Culture Report reveals where things are headed in youth preferences in websites, communication patterns, and more. Here’s just the tip of the iceberg.

Bread & Butter Continues it’s Reputation for Innovation, Showcasing 9 Unique Hall Segments Built Like Shop Concepts, and Other Key Features

Europe’s most notable trade show for Streetwear, Urbanwear, and Denim, Bread & Butter now back in Berlin, previews fresh trade show concepts once again.

Retail Round-up: Quiksilver Refinances and Re-signs Kelly Slater; Lightning Bolt Makes a Comeback; Zumiez Drops 20.7%

While some in action sports take a beating as the largest surf brand refinances and a popular chain posts drastic drops, there is opportunity in revival as indicated with the re-emergence of an old legacy, Lightning Bolt.

Vans Warped Tour Sponsor Activities Provide Insight on What Rocks This Summer in Music Festivals Towards Attracting Youth Culture

Often considered leading-edge in sponsorship programs, here’s was what to expect from Warped’s 15th anniversary tour launching June 26.

%u201CRecession” Shopping Patterns Shift-Measuring Where the Youth Market’s Shopping More, Less, and Why

Unique report on preferred shopping destinations reveal forecasts of what retailers and brands can expect as market opportunities from youth culture consumers.