Category: Uncategorized

Reused Jean Shoes by Levi’s Take a Conversey Approach, Green, and Goodwill to the Next Level

Faded denim hightops give new kicks a green approach.

%u201CVans: Off the Wall” Book is Released Tracing the History of the Iconic Brand, So-Cal Skate Culture, Founder Steve Van Doren, and Top Skaters Tony Alva, Steve Caballero

The highly anticipated release of the “Vans book” is out today, delivering a great read on the history of the brand, skate/surf culture, icons, and the influence of Sean Penn’s Spicoli.

How Video Gaming is Changing the Face of Real World Fashion

Video game designers in character-fashion, plus manga, and anime continue to crossover into youth culture as a major source of inspiration. Here are some real-world trends to expect this summer and fall from the virtual world.

E3 Expo Reveals New Energy for Video Gaming Industry, New Releases, and Star-Power Including the Beatles, Tony Hawk, Steven Spielberg, and More

This is one genre of entertainment that’s still going strong. Here’s the Label Networks report from the show.

Levi’s Powersliding”Extreme Sport” Marketing Plan and Other Marketing Oxymorons

While the yPulse Mashup was a great success overall, one concept caught our attention of what NOT to do to reach youth markets.

Accessories with Attitude Define Miss Wax’s Acrylic Jewelry and Girly Knucklebusters

One thing that a bad economy makes certain is the increased importance of accessories in personal style.

Sneak-Peak from E3 Announcements Features Sony’s New PSP Go

Not to be confused with the Sony PSP 3000, this version is lighter, faster, and carries more gigabytes.

New Streetwear Trade Show: Higher Ground at the Hard Rock Takes a Bold Step to Attract Select Brands, Retailers, Media

Bucking trends, here’s another trade show to consider. Things are getting very interesting.

Top New Forms of Digital Communication in Youth Culture Markets

Fresh data reveals how new media and communication patterns have changed in the North American Youth Culture Study 09, plus new ways to connect with the youth marketplace.

Fashion Week Video Game Launch Brings Virtual Experience to Fans of Fashion

505 Game publishers have teamed up with fashion experts to launch a video game that could be better than the real thing.