Holiday season during economic hardship may be the best time to revisit philanthropic branding strategies to build cred with a new generation. Label Networks’ data shows what’s most important.
Retail and Brand Economic Round-up: Target’s Downturn and McQ Collaboration; Abercrombie & Fitch Loses Cred but Not in Europe; Quiksilver Closes Rossi Sale and Launches Street-inspired 2009/10 Outerwear; Volcom Remains the Hidden Gem
Surfing Remains North Shore Economic Stimulus Package As the Vans Triple Crown, including Banzai Pipeline Masters, Kicks-off Attracing World’s Top Pros, Media, Fans
The deconstruction of an older era into something altogether new is what creates the ripples effects of change by crossing many boundaries. Here’s information about one of the biggies.
Big-Box Retailers’ Masstige Moves: H&M’s Highly Anticipated Collection from Comme des Garcons Drops in Harajuku; Target’s Designer Collaboration Program Announced with Alexander McQueen
Moving full-steam ahead with the masstige movement of high-low collaborations, H&M and Target figured out how to create the hype of “wanting” something vs. “needing” something in times of economic crisis.
Obama Friended Youth Market via Savvy Usage of New Media and Technology -Label Networks Taps Into the Digital Lifestyle Report to Illustrate Where the Campaign Worked and Why
As Beams once noted, one way into the heart of youth culture is to create cool limited-edition stationary supplies distributed by large convenience stores that are not usually on the cutting-edge of cool.
