As we reported last week when Gap bought online retailer Athleta, yet another direct-to-consumer business has hit the big-time: CCS, owned by Delia’s Corp. has been bought by Footlocker for $102 million. CCS, a well-known action sports-inspired online retailer that carries leading-edge brands from skate-inspired apparel, footwear, and accessories, has continued to do well in Label Networks’ North American Youth Culture Studies over the past 5 years, and the acquisition marks a significant opportunity for Footlocker to reach this important demographic of youth culture.
What’s also interesting however is that Delia’s, the teen online retailer, jumped 16% to $2.90 while Footlocker remained at $16.99. It should be noted that Delia’s stock actually lost half of its value in the past year.
Footlocker now has a strong foothold in the action sports industry with this deal, creating new opportunities for the footwear retailer that in the past has had trouble capturing the growing demographic interested in skate-inspired sneakers.
For more information about CCS and Footlocker youth culture consumer preferences and insight from North America, Europe, Japan, and China, email info@labelnetworks.com; (323) 630-4000 for Premium subscription information.
