Streetwear brand leader Supreme has partnered with Levi Strauss for a limited edition capsule collection featuring the Levi’s Trucker Jacket, 501 denim jeans, and a vest. High-end 13 oz. selvedge denim produced by White Oak mill is behind the collection, giving it a rare and sleek look and feel.
The Supreme X Levis are available in Supreme’s stores in New York, LA, London, and Japan, and at Supreme’s online store.
Denim Yoga by Riders by Lee
Heavenly Touch denim is the latest creation that highlights the strength of the yoga market and recent collaborations with denim brands. Launched by Riders by Lee, Heavenly Touch takes into consideration the knit-like softness and comfort of yoga-wear, with the slimming technology of a new type of denim.
Hitting stores early this month, these denim/yoga jeans retail at a modest $20, which also change just how denim is priced in the future.
“In the past few years, we’re seeing that the denim market is now competing with leisurewear and knits, such as yoga pants and leggings. Heavenly Touch denim is the result of that trend and the desire for softness. It brings together the comfort and stretch of yoga pants and the slimming capabilities of premium denim. The same capabilities consumers have come to know and love from Riders by Lee jeans,” said Joyce Markwell, vice president of merchandising for Riders by Lee. “We pride ourselves on designing stylish clothing that women want to wear because it makes them look and feel their best. Heavenly Touch allows us to meet the needs of our consumers by providing them with a soft and slimming option that is perfect for a wide variety of occasions.”
The innovative fabric construction is brushed inside and out to create an ultra-soft feel with slimming qualities such as a tummy-control panel and no-gap waistband. The versatile mid-rise jeans are available in skinny leg and boot cut styles.
