Label Networks’ Summer Youth Culture Study 2010 Back-to-School–Fashion Section. This content is restricted to subscribers only! If you are an existing subscriber, please login.
As we’ve written about before in a Profile Report on the importance of Band Merch in youth culture fashion, in this story we once again quantify that 13-30-year-olds are becoming more attracted to music-based or inspired brands from Bands/Musicians, which peaks at 42.5%. This is based on the research results to the question, “When it comes to fashion, what type of brands are you becoming attracted to most?” from our Summer Youth Culture Study–Back-to-School.