When it comes to advertising to today’s youth culture markets of 13-25-year-olds in the United States, showing a finished ad campaign or product to this new consumer group in the traditional formats of popular advertising methods have far less of an impact than it had in the past. There are many reasons for this and the advertising industry is under tremendous pressure to create new effective advertising that moves this new generation. In this story, we take a look at some fresh data from Label Networks’ upcoming Fall Youth Culture Study 2013 within the advertising section on what youth culture today finds most engaging and why.
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