When it comes to the environment, global warming, and humanitarian issues, youth culture today is far more aware of such issues, with opinions and ideas for solutions, than any generation previous. As illustrated in our Sustainability and the State of Youth Culture Study 2012, and our upcoming new Study on Sustainability to be released later in June, 2013, the marketplace is creating new paths when it comes to dealing with such issues.
In many ways, this is changing the way brands need to do business. In this Future Consumers Report, we analyze fresh data on trends in fashion, youth culture, and influences and factors that are shifting the landscape of spending patterns and styles.
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