Favorite athlete picks by youth culture today may shake-up perceived notions of valuable sponsorships, not to mention what sports and lifestyles 13-25-year-olds now associate with and how this impacts the businesses surrounding sporting industries, entertainment, and more.
In this Future Consumers Report, we focus on fresh data from our upcoming Spring Youth Culture Study 2013 on the results to the question, “Who is your favorite Athlete?” Undoubtedly, the results by topline, gender, and age groups provide deep insight into the changing tide of sports and the power of influence they yield on a new youth culture marketplace.
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