On February 3, 2012, Antenna Magazine posted not on their front page but rather, on their tumblr account, that they were done.
“After five years filled with traveling, amazing people and more laughs than should ever be allowed in a work environment, we’re sad to say that ANTENNA has been folded. We are proud of the work that we’ve done here and while we will miss our little ANTENNA family greatly, we are excited for what’s ahead. Thank you all for a fantastic time.”
Antenna was one of those mag-a-logue type magazines that provided the streetwear industry especially with a huge platform for latest in apparel, footwear, accessories, and gadgets. Calling themselves “the survival guide for smart people who realize that every buying decision is made better with more options,” the mag sponsored many different fashion trade shows, from S.L.A.T.E. to Agenda. It also covered music, video gaming, and electronics—making it a complex (no pun intended) type of lifestyle/culture mag.
Just last month, the team was out shooting Agenda and Project in NYC, posting various vignettes and images, especially on their popular Tumblr page. Which is why it came as quite a shock that just a week later, and with a front page saying Summer Issue coming soon, that they were suddenly closed.
Such is the state of the economy, and the woeful transition of print mags and bygone advertising models. R.I.P. Antenna.
