We are pleased to announce the release of our 2nd Annual “Sustainability and the State of the Future Youth Culture Study” featuring consumer insights on youth culture trends towards sustainability, eco-friendly fashion, sustainability preferences, latest sustainable habits, feelings about the environment, eco and sustainable shopping patterns, greatest influences, “greenest” brands, and more.
Overall, while today’s youth culture of 13-25-year-olds is undoubtedly the most tech-savvy generation in the world, they also represent a new generation of hope that grew-up with recycling and a broader awareness about the environment, global warming, nuclear threats, and humanitarian issues affecting their world. This demographic also offers a fresh set of eyes, attitudes, and opportunities to roadmap key solutions on creating engaging sustainability strategies for their future.
“We’ve been tracking a series of questions posed to America’s youth that had to do with their concerns about the environment, humanitarian issues, greenwashing, brand transparency, and thrift/vintage buying habits among many other top issues,” explains Tom Wallace, President of Label Networks. “It’s evident especially in our larger, 2nd Annual Study, that this marketplace is not only concerned, but actively changing their lifestyles. Brands, non-profits, and industry leaders need to understand how this new generation thinks and acts on such topics in order to create relevant and viable sustainability plans for their future.”
The 2nd Annual “Sustainability and the State of the Future Youth Culture Study” provides insightful analysis gathered from Label Networks’ diverse data-acquisition sources from young people age 13-25 years-old from across the United States on topics regarding how youth culture cares, buys, and acts on sustainability and the impact this will have in the future for brands.
There’s now a new demographic that has gone through their entire teens within this economic period of recession, a new “savings” culture. This is redefining spending patterns, created new forms of “up-cycling”, changes in transportation habits, increase in wearable technology and more relevant sustainability practices.
Key Topics in the Study include:
- Influences and Main Factors that Inspire Purchasing Eco-friendly or Sustainable Products
- Trends from Consumer Insights on What is Considered Eco-friendly or Sustainable
- Spending Patterns and Growth on Eco-friendly and Sustainable Shopping Patterns
- Feelings about Eco-friendly Brands vs. Non
- Ratings of Important Future Factors
- Humanitarian, Non-Profits, and Social Good Popularity
- Greenwashing vs. Brand Transparency in Advertising and Marketing
- Notable Quotes and Feelings
- Eco-Friendly Shopping Patterns
- Made in America and Changes in Perception
- Footwear and Sneaker Culture vs. Sustainability
- Buying Patterns vs. Sustainability Practices from Brands
- Measuring Levels of Interest in Sustainability
- Eco-Friendly Actions in Lifestyle Traits
- How Young People Learn Sustainability Practices and Issues
- Thrift, ReUse, Upcycle Fashion Trends and Buying Patterns
- Wearable Technology in the Face of Sustainability
To subscribe or request a presentation about the 2nd Annual “Sustainability and the State of the Future Youth Culture Study” please contact Label Networks at info@labelnetworks.com; (323) 630-4000.
