We’re pleased to announce that we’ve been asked to present at the prestigious Sustainable Brands 13 Conference in San Diego, CA on June 3, 2013 at the Paradise Point Resort and Spa. Our presentation will feature key highlights from our 2nd Annual Sustainability and the State of the Future Youth Culture Study.
The 2nd Annual Sustainability and Youth Culture Study is more than twice the size of the 2012 report featuring greater depth of consumer insights on youth culture trends towards sustainability, eco-friendly fashion, sustainability preferences, latest sustainable habits, feelings about the environment, eco and sustainable shopping patterns, greatest influences, “greenest” brands, and more.
Overall, while today’s youth culture of 13-25-year-olds is undoubtedly the most tech-savvy generation in the world, they also represent a new generation of hope that grew-up with recycling and a broader awareness about the environment, global warming, nuclear threats, and humanitarian issues affecting their world. This demographic also offers a fresh set of eyes, attitudes, and opportunities to roadmap key solutions on creating engaging sustainability strategies for their future.
“We’ve been tracking a series of questions posed to America’s youth that had to do with their concerns about the environment, humanitarian issues, greenwashing, brand transparency, and thrift/vintage buying habits among many other top issues,” explains Tom Wallace, President of Label Networks, a leading global youth intelligence company and producers of the Study. “It’s evident especially in our larger, 2nd Annual Study, that this marketplace is not only concerned, but actively changing their lifestyles. Brands, non-profits, and industry leaders need to understand how this new generation thinks and acts on such topics in order to create relevant and viable sustainability plans for their future.”
The 2nd Annual “Sustainability and the State of the Future Youth Culture Study” provides insightful analysis gathered from Label Networks’ diverse data-acquisition sources from young people age 13-25 years on topics regarding how youth culture cares, buys, and acts on sustainability and the impact this will have in the future.
The Study also comes with an entire section devoted to the “State of Mind” of today’s youth marketplace, exploring their sense of Success, Hope, and Happiness which includes their DIY entrepreneurial spirit.
There’s now a new demographic that has gone through their entire teens within this economic period of recession, a new “savings” culture. This is redefining spending patterns, created new forms of “up-cycling”, changes in transportation habits, increase in wearable technology and more relevant sustainability practices.
Key Topics in the Study include:
- The latest, most important eco-friendly or sustainable products purchased
- Top brand rankings youth culture thinks are most eco-friendly or sustainable
- Influences and main factors that inspire purchasing eco-friendly or sustainable products
- Trends from consumer insights on what is considered eco-friendly or sustainable
- Spending patterns and growth on eco-friendly and sustainable shopping patterns among youth culture
- Feelings about eco-friendly brands, top brands, worse brands and why
- What steps are they taking to change their lifestyles
- Ratings of Happiness, Success, Important Future Factors
- Humanitarian, charity and social good popularity
- Greenwashing vs. brand transparency in advertising and marketing
- Youth purchasing influence in the household
- How young people communicate sustainability issues
- Thrift, ReUse, Upcycle Fashion Trends and Buying Patterns
- Wearable Technology in the Face of Sustainability
Label Networks’ Senior Vice President Kathleen Gasperini will be presenting highlights from key findings at the Research Round-table on Monday, June 3 from 9 a.m. to 12 p.m. at the Sustainable Brands ’13 conference in San Diego, CA.
To subscribe or request a presentation about the 2nd Annual “Sustainability and the State of the Future Youth Culture Study” please contact Label Networks at info@labelnetworks.com; (323) 630-4000.
