393-Year Old Japanese Textile Manufacturer Eirakuya Attracts Youth Market with Collaboration with Lawson and Launch of Cool Fabric Pattern Stationary

As Beams once noted, one way into the heart of youth culture is to create cool limited-edition stationary supplies distributed by large convenience stores that are not usually on the cutting-edge of cool.

Warming Trends in Street Styles = The Rise of Bright Tights

Tights, leggings, socks -never before have leg-accessories become so important as this season with the rise in popularity of bright choices, patterns, and styles to reflect a fresh DIY spirit.

The 5 Points of Retail that Are NOT Slowing Down in Youth Culture Markets and Why

Despite the state of retail hitting a serious low-point in the last 2 months, there are some aspects of the landscape that are going strong from a youth culture perspective, which illustrates where the potential lies in the future.

Animated Avatar Texts by Docomo Big Hit among Youth Culture in Japan by Creating Greater Moods for Text Expressions

Communication trends often come from Japan when you’re talking about mobile phone devices. This latest from Docomo is sure to whet the appetite of youth culture in America as demand for personalized emoticons continue to grow.

Europe’s Biggest Shopping Mall Opens in West London

Despite the economy, the long-awaited Westfield London opens to throngs of shoppers eager to discover what the 13-year construction plan was all about.