When we first met up with the 3sixteen guys, Johan out of LA, Andrew out of New York, and designer Jeff Hamada at their booth deep in MAGIC’s South Hall area last season, it was a little strange that they were there. For one thing, the 3sixteen collection looked as though it could transcend into, as Bread & Butter Barcelona would put it, “Urban Superior” rather than amidst the usual street fashion fare. Beautifully cut outerwear jackets in textured wool, flannel tapered tops, clean denim, and T-shirt graphics representing inspiration from a variety of sources, including religious references, were attention-grabbing and seemed a step-up and out of where streetwear currently stands today.
3sixteen Tops the Charts as a Brand That Transcends”Streetwear” Through Quality, Timeless Designs, Attention to Construction
Fashion Messenger-How T-shirt Statements, The Love Movement, Big Foils, and the Revival of”Frankie Says” Motifs Tell a New Story in the Meaning of Apparel
Top Store Preferences for Fashion Indicate Changing Spending Patterns among Youth Culture
The differences with fashion in youth culture markets vs. older markets (those 26 ) is that trends often come from the bottom-up, rather than from the 26 top-down. What we mean is that young people tend to pick up their ideas for fashion from each other, from utilitarian means, out of necessity, from the streets, grassroots word-of-mouth awareness, or their surroundings in general, rather than from the latest trends dictated by fashion houses, advertising, or marketing efforts on TV as a prime example.
Trade Show Season Prep Part 2: Making the Most of Your Booth Space to Attract Buyers, Media, Fashion Business Leaders
It’s amazing what you can achieve within an 8′ by 10′ space which is often the minimum size of a trade show booth. Make the most it of it with proper signage of your brand’s logo, a carefully displayed rack of your collection -often on at least two sides of the booth area, a portfolio with any media you’ve been in from magazines or online magazines, and leave-behind material for either buyers glancing in your direction or media that may pass by.
Top Sneaker Brands Changing Landscape of the Sneaker-Freaker Scene for 2008 Indicate Excellent Opps for New Brands on the Edge; Challenges for Others
The footwear market, especially Sneaker Culture, is fickle, cultish, and fundamental -all aspects that breed new trends and subcultures constantly. While some brands may not have a sneaker line, the results here are still important to understand in terms of the general landscape of preferences, styles, and shopping patterns of this marketplace, particularly the explosion of footwear sales from online retailers. In addition, to many people within this age demographic, their footwear, particularly sneakers, can be their entire “outfit” because such emphasis is placed on their kicks -especially if they’re coveted LTD (limited edition) finds.
London%u201CCred-Report” Provides Street-Level Insight on Top Fashion Accessory Trends to Expect this Season
Each year, Label Networks includes “Cred Reports” with our data analysis which provides additional qualitative research to give insight into leading-edge trends that are popular or gaining popularity in each country or specific city. The Cred Reports are written by Label Networks in-field researchers and reporters as well as top young people who can see the state of trends within their country or city from a broad and insider perspective. These Cred Reports provide a unique addition to the quantitative data results and Macro Trend Editorial Summaries in our overall country studies. In this week’s story, we take a look at the Fashion and Accessory section of the London Cred Report for this season.
London%u201CCred-Report” Part 2 Provides Street-Level Insight on Top Social Activities, Entertainment, Trends Taking Placeamong New Subcultures Across the City
Each year, Label Networks includes “Cred Reports” with our data analysis which provides additional qualitative research to give insight into leading-edge trends that are popular or gaining popularity in each country or specific city. The Cred Reports are written by Label Networks in-field researchers and reporters as well as top young people who can see the state of trends within their country or city from a broad and insider perspective. These Cred Reports provide a unique addition to the quantitative data results and Macro Trend Editorial Summaries in our overall country studies. In this week’s story, we take a look at the Social Activities section of the London Cred Report for 2008.