Fashion Sustainability Round-up: Denim Brand Girbaud Gets Sustainable with Collab Naveena; Bionic Yarn (Pharrell Williams) with Fashion Positive Gets Cradle to Cradle Certification

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Why should we care about denim going green? Because this is the foundation of streetwear and youth culture fashion. First, during Texworld in Paris from February 15-19, 2016, according to Sportswear International, François Girbaud and Pakistani denim mill Naveena Denim Ltd (NDL) announced their new collaboration. Girbaud was once the brand of the 80’s and […]

State of the World Calls for Olympics to Create “Team of Refugee Olympic Athletes (ROA) for Upcoming Games in Rio 2016

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The International Olympic Committee (IOC) has added another team to the roster of 206 National Olympic Committees, this time it’s for young athletes caught in the middle of living their lives as refugees due to displacement and conflict in their countries. Called the Refugee Olympic Athletes (ROA), 43 athletes have been identified so far and […]

Converse Puts a DIY Spin On Their Soho Flagship

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Converse’s flagship store at 560 Broadway in NYC has always been a retail marvel, but with their re-opening of their 10,000 square-foot space, it’s now their largest in the world and includes a key item for customization and interactive experiences with their Converse Blank Canvas Customization activation. In this space, fans can change-up their sneakers, […]

The Fate of Mountain Biking on Federally Managed Wilderness; IMBA Steps-up Advocacy

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Last week the International Mountain Bicycling Association (IMBA) held an important press conference on the fate of mountain biking on federally managed wilderness. Their planes included a very strong advocacy position. Mike Van Abel, IMBA’s President and Executive Director stated, “After thoughtful deliberation and careful consideration, including conversations with many partners and stakeholders, IMBA’s board […]

The Quiksilver in Memory of Eddie Aikau Big Wave World Surf League Event Brings Gathering of the Tribes, Top Surfers in the World, on Waves Up to 60 Feet

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After 31 years of holding the Quiksilver in Memory of Eddie Aikau Big Wave surf event on the North Shore of Ohau, this year in 2016, was the biggest Eddie in history with waves up to 60 feet high and the biggest crowds ever. On February 25, 2016, John John Florence (HAW) brought a new […]

The Tree Project: Another Urban Street Art Idea Moving to Nature to Raise Awareness to Global Climate Change

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Painting faces on dead wood in nature isn’t exactly considered urban art, but renowned duo, urban artists, Carolin and Phil Goldstein (a.k.a. ZONENKINDER), from Berlin, have taken their skills into nature. We found this inspirational piece from Wooster Collective who brought this story to life by highlighting the work called “The Tree Project.” The project […]

Will Los Angeles Get the Olympic Bid Again in 2024? Or Paris?

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While there are two other cities in the bidding war for the Olympics in 2024 other than Los Angeles and Paris, they both are leading candidates in the race of 4 cities for the bid, including Rome and Budapest. On February 17, 2016, the International Olympic Committee (IOC) received the four Candidature Files from Los […]

Bread and Butter Returns Under Direction of Zalando and New Consumer-Based Concepts

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Bread and Butter Berlin, which was bought by Zalando, the ecommerce company in June 2015, is coming back in a different incarnation and location. It will no longer be at the Airport Tempelhof, but rather, in the same location during Berlin fashion week as Seek and Bright trade shows in Arena Berlin from September 2-4, […]

Paul Frank is Back at Paul Frank

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When we first wrote the story, Paul Frank Gets Fired from Paul Frank in 2005, it was a shock to the industry, and especially to Paul Frank Sunich, the eclectic creator of Julius the Monkey and other characters, not to mention home furnishings. Paul Frank at that time was a big part of the action […]

Pharrell Williams Goes from Collaborating with G-Star to Becoming Co-Owner

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Over the past couple of years, Pharrell Williams has been working with G-Star in terms of their direction on sustainability including the “Raw for the Oceans” capsule collection with his own brand Bionic Yarn which turns plastic bottles that are recycled into wearable denim, which gave G-Star a boost across the board. As more fashion […]