In an interesting collaboration with the Las Vegas Hard Rock Hotel, inHouse Creative, and Group Team Higher (some of the people behind the creation of S.L.A.T.E.), a new trade show is about to be born, called Higher Ground, to run August 31-September 2, 2009, during the same timeframe as MAGIC, Project, S.L.A.T.E., and Pool.
At first glance, we wondered if this intention was to bridge the gap between the now defunct United Trade Show and the need for more low-cost exhibition booths for up-and-coming streetwear brands, but Higher Ground appears to be much different. First the invitation list of brands include some of the top streetwear and action sports brands in North America, ranging from 10Deep, Stussy, InCase, Alife, Obey, and WESC (not that they have confirmed), plus a unique package for exhibitors that includes several different booth space options on it’s 2-floor plan, plus hotel rooms, starting at $3,800 (because it%uFFFDs non-union).
Higher Ground is also predicting poolside parties and cabana networking opportunities, daily DJ showcases, trending seminars, happy hour at the famous Joint bar and Circle bar opening reception, and a fairly robust p.r. plan.
Stay tuned for more news on Higher Ground coming soon.
