Note from the Publisher: :"The state of the economy has taken its toll on youth culture industries, but at the same time, it's organically incubated and created these veins of new, interlinked subcultures and market opportunities illustrated in our results, and which some brands have tapped into successfully," explains Tom Wallace, President of Label Networks, producers of the Study and a leader in global youth culture intelligence and branding strategies. "For businesses, such information is a vital tool towards integrating with this new generation of consumers and the shifts in their lifestyles, based on how they are spending (and saving) and why, the influences of technology and changes in communication, and where specific strategies will be most effective."

Comparing results over the past 11 years, and having the background from creating consumer research studies from Europe, China, and Japan, provided a unique global advantage when it came to completing the Fall Youth Culture Study 2011. "The combination allowed us to see new market opportunities through trend forecasts and differences with other countries, which elevates this Study to another level towards helping to connect brands with this new youth market," continued Wallace.

For subscription information, email info@labelnetworks.com; or call (323) 630-4000.

Highlights from the Fall Youth Culture Study 2011 include:

At 375 pages, the Fall Youth Culture Study 2011 is unique in that it goes into detail about Advertising and Sponsorship Effectiveness in reaching youth culture, Green Marketing and Humanitarian issues and Non-Profits, plus an entire section devoted to Action Sports and a visually inspiring Street Fashion Trend Report.

• Top Advertising, Sponsorship, including a Series of Insightful, Respondent Quotes, plus Top Viral Marketing that Resonate with Youth Culture Today
• Green Marketing through Eco and Humanitarian Initiatives, including Top Concerns, Non-Profits, Eco-Fashion, Volunteerism, Rebels through Making a Difference
• Digital Lifestyle information ranging from Spending Patterns, Online Retail, Cell Phones, Features, Smart Phones and Apps, and Communication Patterns
• Favorite Fashion Brands and Stores, Ecommerce and MCommerce, Fashion and Virtual Lifestyles, New Media and Fashion, Americana and Heritage Trends, plus a robust Street Fashion Report with Trendsetting Images
• Action Sports Report plus Viewing and Programming Preferences
• Special T-shirt and Denim Reports, Top Brands, plus Brands Losing Marketshare and Why, Frequency of Buying, and Changes in Spending Patterns
• Footwear, including Sneaker Culture as influenced by Youth Preferences
• Entertainment including TV, Movies, Magazines, and Video Gaming
• New Top Music Subcultures, Crossover Genres, Downloading and Spending Patterns, and Marketing through Music
• Quantified Shifts in Buying Habits, Brand Preferences, New Meaning of Authenticity
• Sections detailing Preferences in Beverages, Fast Food, and Automotive
• Top Future Concerns and Perceptions Capturing the Psychodemographics of Youth Culture Today