Spring Youth Culture Study 2011-North America: Format: 510 pages of colorful and actionable charts, graphs, Macro Trends Editorial for quick snapshots of key findings, images, pull quotes.
Release date: March 21, 2011
Methodology: Representative Sample Size: 7,000 13-25-year-olds. Please contact us for more information about our Methodology; Info@labelnetworks.com; (323) 630-4000.
Details: This is Label Networks' 11th Spring Youth Culture Study from North America and represents the first Study in their 3-part series including the Summer and Fall Youth Culture Studies 2011.
The Spring Study is often the most-anticipated among subscribers as it reveals new data, analysis, and insight, including images, pull-quotes of future forecasting, and key marketing tips based on where the market is headed and why for 2011.
Label Networks' also provides historical analysis for quick comparisons, which is why we are highly regarded within youth culture industries: No one has the depth of insights that is provided within Label Networks' studies on global youth culture
Fresh research from Label Networks' 11th Spring Youth Culture Study reveals key findings that leave little doubt that a new generation has come into their own, creating a fresh set of trends within the American youth landscape in spending patterns, use of social media, communication patterns, and changes in brand preferences in fashion, footwear, music, sports, and relevant lifestyle associations.
Based on over 10,000 of interviews from a statistically representative sampling conducted within the last 6 weeks, the Spring Youth Culture Study 2011-North America is the most current youth consumer insights Study available. It also delivers far more depth than typical youth branding "top-10 brand lists" by offering additional rankings to see the up-and-comers in brands, retailing, and corporations with unique advertising and sponsorship strategies. Results are then cross-tabulated by gender and again by 4 different age groups. Combined with unique comparative analysis called "Macro Trends" written, illustrated, and designed for each topic by Label Networks' Youth Culture Experts, it provides a quick snapshot of key findings including historical analysis, visuals, and pull-quotes for fast, effective, forecasting.
Highlights from the Spring Youth Culture Study 2011-North America include:
Favorite Fashion Brands and Stores, Ecommerce and MCommerce, Fashion and Virtual Lifestyles, New Media and Fashion
Special T-shirt and Denim Reports, Top Brands, plus Brands Gaining Marketshare and Why, Frequency of Buying, and Changes in Spending Patterns
Footwear, including Sneaker Culture as influenced by Youth Preferences
Digital Lifestyle information ranging from Spending Patterns, Online Retail, Cell Phones, Features, Smart Phones and Apps, and Communication Patterns
Changes in Retail: MCommerce, Pop-up, Virtual, Fast-Fashion, Crowdsourcing, Collaborations
Action Sports popularity shifts, Team Sports, Individual Sports, Outdoor Sports, Urban Sports and Lifestyle Indicators, Icons and Watching Patterns
Top Future Concerns and Perceptions Capturing the Psychodemographics of Youth Culture Today
Spending Patterns Report detailing changes in more than 10 key categories
Quantified shifts in Buying Habits, In-store Influences, and Turn-offs
Communication Patterns, Grassroots and New Media Effectiveness and What Works Now
Video Gaming Preferences, plus Platforms and changes in the marketplace
New top Music preferences and the Sources of Influence, plus Music as indicators of Trends in Information
Beverages, Energy Drinks, and Sponsorship and how the landscape is evolving
The Spring Youth Culture Study 2011-North America is part of Label Networks' Premium Global Youth Culture Subscription, which also includes:
Spring, Summer, + Fall Youth Culture Studies: Carefully edited with top key new findings, including historical patterns + information, primary data, charts, graphs including cross-tabulations by gender + age groups
Macro Trend Summaries detailing high-level analysis for quick snapshots of key trends within specific topics
Street Photography depicting leading-edge trends in fashion, footwear, sports, accessories, attitudes, tattoos, + style
Quantitative Charts, Graphs, Frequencies, plus Cross-tabulations by Gender, Age Groups, Country
Historical Historical Data + Story Access for trending + future forecasting
The Spring Youth Culture Study 2011-North America provides not only in-depth information about specific topics effecting the youth culture landscape, but also provides the basis for feed-forward ideas such as where things are headed, how things have changed, and why. It is this kind of information, analyzed and clearly illustrated by gender, and again by age groups, including an historical look at changes, and in some cases, comparisons with Label Networks' European, Japan, and China Youth Culture Studies, that provide the insight necessary for creating truly significant business strategies.
Cost: $5,000USD; included in Premium Subscription: $6,000USD*
Subscription access requires a signed purchase agreement. Contact us for additional details, including the Premium Subscription, at email@example.com; or (323) 630-4000.