Largest North American Youth Culture Consumer Research Study Reveals New Opportunities, Changing Patterns, + Driving Trends Effecting Global Youth Markets
May 4, 02005- Revealing consumer research results now being released from Label Networks' North American Youth Culture Consumer Research Study, delivers the freshest, most authentic, street-level knowledge, data, and analysis about driving lifestyle traits, new market opportunities, brands, influences, trends, and patterns that are shaping the American youth landscape. The North American Youth Culture Consumer Research Study, produced bi-annually since 2000 by Label Networks, a leading global youth marketing intelligence and research company known for accessing hard-to-reach markets, street-cred data, and reporting, is the largest consumer research program ever conducted based on thousands of interviews with 13-24-year-olds from 48 regions, including 4 Canadian Provinces over the past 2 months.
In this year's Spring Study '05 are actionable results across a broad range of topics, including fashion, (with special reports on denim, T-shirts, pants, tops, footwear, and accessories), spending patterns, technology and electronics, video gaming, music, action sports, individual and team sports, entertainment patterns, marketing and advertising effectiveness, automotive preferences and car culture traits, personal care and beauty, food and beverages, lifestyle information and time spent, Internet, cell phones, future concerns, psychodemographics, attitudes, changing styles, influences, and more.
"American youth culture still leads many markets across the world in terms of sources of fashion, music, technology, action sports, entertainment, and general attitudes and inspiration," says Tom Wallace, President of Label Networks. "For this reason, our North American Youth Culture Study is always the most highly anticipated among our global subscribers every season."
As part of a subscription to Label's North American Youth Culture Study, subscribers receive a Spring Study '05, a mini "Cred Report" detailing what's hot and what's not (both just released), a Fall Study (September), plus bi-monthly updates and analysis of data, special reports, street-photography, and the renowned monthly "Label Lab Newsletter" about global news and trends.
Within this Issue of the North American Youth Culture Study 2005 includes:
Macro Trends detailing high-level trends that are changing the landscape of the market, including where these trends are coming from and why and where they're headed
Micro Trends with an emphasis on key primary data results that are most important to know about separated by age, gender, and psychodemographics
Historical Data Comparisons going back in some cases all the way to our 2001 North American Youth Culture Study to quantify the waves of change
Actionable marketing and advertising ideas, charts, and graphs based on the overall research results within each topic
International Cross-Cultural Comparisons: As the only producers of European, Japan, and China Youth Culture Studies, our research results also compare across cultures the changing tides and sources of inspiration of trends in fashion, music, technology, communication, entertainment, action sports and sports, religious influences, events, future concerns, psychodemographics, among other things
Related Stories from our archive of top stories from our global field research network also provide even greater details about specific subjects, such as reviews from Coachella or the Iceland Airwaves Music Festival, E3 video gaming top games, China's fashion market, Japan's psychodemographics, reports from trade shows such as Action Sports Retailer, Bread and Butter in Berlin, MAGIC, ISPO in Munich, the Sundance Film Festival, Warped Tour, music festival reviews from Europe, Fashion shows including GenArt, Back-to-school news, products, ideas, and trends
Events that you need to know about that have the greatest grassroots effects in the marketplace are constantly added to our on-going updates for subscribers to the North American Youth Culture Study 02005
For local, national, and international players and thought-leaders looking to maximize their strategies as they pertain to the youth marketplace, the North American Youth Culture Study 02005 provides vital information about the demographic profile, economic and cultural threads of influence, and the overall impact this market has on North America and other global teen and youth cultures. For those who also need core consumer data and authentic street-level research and marketing intelligence in North America, Europe, Japan, and China, contact us for our new Study rates, including our 2005-2006 Global Subscription Package, or for information about proprietary questions, youth culture consulting, or presentations, at (001) 310-745-3005; Kathleen@labelnetwors.com; http://www.labelnetworks.com/.