European Youth Culture Consumer Research Study Released Today Reveals New Trends Impacting European Markets

European Youth Culture Consumer Research Study Released Today Reveals New Trends Impacting European Markets

September 14, 02005—Fresh research released today in Label Networks’ 3^rd annual European Youth Culture Consumer Research Study 02005, clearly illustrates that market trends have changed among 15-25-year-olds and inspired new subcultures, especially in fashion, music, technology, sports, entertainment, and lifestyle patterns.

Based on thousands of face-to-face interviews with 15-25-year-olds across Germany, France, the UK, Italy, Spain, it’s clear that European youth are re-defining the future. Directions in Western Europe often influence many parts of Eastern European markets, which is one reason why Label’s European Youth Culture Consumer Research Study is highly anticipated each season, particularly among brand strategists, designers, and insiders needing a cross-cultural viewpoint from authentic street-level insight about local youth markets.

“Western European youth cultures have dramatically different influences, expectations, and motivations that are driving market trends since last year,” explains Tom Wallace, President of Label Networks, about this season’s European Youth Culture Consumer Research Study 02005. “Effects ranging from terrorism and environmental concerns, to personal choices in spending, technology aspirations, shifts in music preferences, new underground fashion and participation in certain sports, are just some of the changes re-shaping markets.

“As we’ve seen in our North American Youth Culture Consumer Research Study released 2 weeks ago, there comes a turning point when a new generation comes into their own and things change dramatically--this has happened and you can see this in the research results and macro and micro trend summaries within this year’s European Study.”

Subscribers to the European Youth Culture Consumer Research Study 2005 receive research results by country, plus a pan-European Report with cross-cultural comparisons. The study format includes quantitative charts and graphs and qualitative editorial summaries covering a broad range of topics, including fashion, (with special reports on denim, T-shirts, and footwear), spending patterns, technology, electronics, mobile phones, internet activities, auto, video gaming, music, sports, entertainment patterns, marketing and advertising, food and beverages, lifestyle information, future concerns, psychodemographics, attitudes, influences, religion, politics, and more.

The European Youth Culture Consumer Research Study 02005 also includes:

Macro Trends detailing high-level trends that are changing the landscape of the marketplace including future forecasting
Micro Trends with an emphasis on local key primary data results that are most important to know about separated by gender and age groups
Cred Reports from key players in each countrydetailing what’s hot and what’s not in local street Fashion, Accessories, Electronics, Activities, Current Issues, Sports, + Music
Historical Data Comparisons going back in some cases to our 2003 European Youth Culture Study to quantify the waves of change
International Cross-Cultural Comparisons: In some cases, including comparative results from our North American, Japan, and China Youth Culture Consumer Research Studies
Related Stories from our global field research network to provide greater details about specific subjects, such as reviews from Bread and Butter, key festivals like Eurock�ennes, ISPO, the Iceland Airwaves, and underground art exhibitions, websites, and magazines, and core subcultural highlights

As part of a subscription to Label’s European Youth Culture Consumer Research Study 02005, subscribers receiveon-going updates and analysis of data, special reports, street-photography, and a monthly “Label Lab Newsletter” about global news and trends.

For international players looking to maximize their business strategies with powerful insider knowledge about the youth marketplace, a subscription to the European Youth Culture Consumer Research Study 02005 provides vital information about the demographic profile, economic and cultural threads of influence, and the overall impact this market has on other global youth markets. For subscription information, please contact info@labelnetworks.com or call (001) (310) 745-3005 for more information.

For those also needing core consumer data and authentic street-level research and marketing intelligence about North America, Japan, and China, please contact us about our Global Subscription Package; or for information about proprietary questions, custom research and consulting, or presentations, call (001) 310-745-3005; or email info@labelnetworks.com; www.labelnetworks.com.

About Label Networks:

Label Networks, Inc. is the leading global youth culture marketing intelligence + research company authentically measuring the most trendsetting and mainstream subcultures in the world. Label was launched in 2000 to bridge the gap between companies trying to access the youth marketplace and the lack of useful, fast research about the fast-changing landscape. Label created new methods to gain constantly fresh quantitative and qualitative data about the marketplace accurately and quickly with a combination of remote data-acquisition and analysis systems, and a credible network of global Youth Culture Experts. Together, Label measures, reports, and consults with brands, agencies, and media about pinpoint consumer preferences gathered from face-to-face interviews from the heart of opinionated youth environments. Global Youth Culture Studies include North America, Europe, Japan, and China, plus the North American Snowboarding + Skateboarding Consumer Research Studies; Clients: Apple, Verizon Wireless, Burton, Vans, Braun, Siemens, LG, Footlocker, Tylenol, Pepsi, Motorola, Fuel TV, Fox Sports Network, Salomon, Levi’s, American Eagle, Quiksilver Europe, Billabong Europe, DC Shoes, Xbox, Playstation, Wizards of the Coast, Hasbro, Ford, Dodge, Columbia Sportswear, Warped Tour, Creative Artists Agency, Faith Popcorn, ElleGirl, ESPN International, Kraft Easy-Mac. Contact: Label Networks, Inc., 13101 Washington Blvd., Suite 100, Los Angeles, CA90066; (310) 745-3005; mailto:youthculture@labelnetworks.com; www.labelnetworks.com.

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