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Largest North American Teen and Youth Culture Study Reveals New Opportunities, Trends, and Patterns Driving Global Youth Markets
Contacts: Kathleen Gasperini
Kathleen@labelnetworks.com; +310-745-3005
For Immediate Release:
Los Angeles, CA, October 4, 02005--Revealing research results now being released from the largest North American Teen and Youth Culture Study ever conducted from thousands of face-to-face interviews with 13-24-year-olds across 49 locations over the past 3 months provides fresh, authentic, street-level knowledge about the most important lifestyle traits, preferences, brands, and patterns that are shaping the American youth landscape. The North American Teen and Youth Culture Study ’04-‘05, produced by Label Networks, the only global youth marketing intelligence and research company in the world, provides the most in-depth quantitative and qualitative information ever produced about young people across North America.
“American youth culture still leads many markets across the world in terms of sources of fashion, music, technology, action sports, entertainment, and general attitudes and inspiration,” says Tom Wallace, President of Label Networks. “For this reason, our North American Youth Study is always the most highly anticipated results among our global subscribers every season.”
The results to the Study not only give brands, agencies, and forward-thinking people working in youth markets with an idea of what’s going on from a core, insider perspective, but also inspire new strategies and ideas as a “feed-forward” resource rather than just “feed-back.” Based on the types of responses gathered and the format of the results, the Study provides more than just brand-rankings for example, but connects the dots between local inspiration, viral trends, and why things are happening the way that they are. The differences come from Label’s digital remote data-gathering methods and highly trained endemic field research teams who conduct field research surveys in face-to-face interviews rather than “faceless” online surveys. Label’s digital capabilities give them the advantages of speed, unobtrusiveness, and the ability to go into places where many research companies would never go to because they either don’t understand the culture or know where to go, or know how to access the target demographic and gather results in-person.
Inside the North American Teen and Youth Culture Study, subscribers gain access to 525 variables from 128 different questions on a variety of topics ranging from the details of fashion and footwear, to after-market car-culture trends, to favorite cell phone features and communication preferences. Results are provided in the form of Quantitative Charts and Graphs, plus Quantitative Editorial Summaries, including Key Trends, Applying Results, and in some cases, Historical Analysis and Cross-Cultural Analysis. In addition, subscribers also gain access to an entire Fashion Ethnography section from more than 1,000 categorized photos illustrating trends in fashion and footwear, hairstyles, accessories, tattoos, backpacks, cell phones, and various types of people, expressions, and attitudes from 13-24-year-olds across the continent.
In addition, the Values gathered in this Study give significant details and rankings including:
- 23 Types of Music
- 42 Favorite Sports
- 237 Magazine titles
- 182 TV shows
- 252 Clothing Brands
- 163 Stores
- 121 Shoe Brands
- 132 Shoe Stores
- 124 Backpacks
- 75 Sunglasses
- 55 Cosmetic and Personal Care Product Brands
- 44 Automotive Makes
- 172 Automotive Models
- 19 Cell Phone Brands
- 31 Cell Phone Carriers
- 95 Beverages
- 189 Video Gaming Titles
Overall, results within this year’s Study reveal key findings that leave little doubt that the American youth marketplace is in the middle of significant change, shaped by different influences and attitudes from a more global perspective, than in the past. Where the main influences are coming from and how this is affecting this demographic and why, are all explained within the contents of this Study.
For businesses looking to maximize their strategies as they pertain to the youth market, the North American Teen and Youth Culture Study ’04-‘05 provides vital information about the demographic profile, economic and cultural threads of influence, and the overall impact this market has on North America and other global teen and youth cultures. For questions and inquiries about subscribing toLabel Networks’ North American Teen and Youth Culture Study ’04-’05, or for information about Global subscriptions to their European, Japan, or China Teen and Youth Culture Studies, or to inquire about custom research services, consulting, and presentations, please contact Kathleen Gasperini or email info@labelnetworks.com; or call +310-279-5020.
About Label Networks:
Label Networks, Inc. is the only global youth culture marketing intelligence and research company covering the most trendsetting and mainstream subcultures in the world. Label was launched in 2000 to bridge the gap between companies trying to access the youth marketplace and the lack of useful, authentic research about the fast-changing landscape. Label created new methods to gain constantly fresh quantitative and qualitative data about the marketplace accurately and quickly with a combination of remote data-acquisition and analysis systems, and a credible team of global Youth Culture Experts. Together, Label measures, reports, and consults with brands, agencies, and media about pinpoint consumer preferences gathered from face-to-face interviews from the heart of opinionated youth environments. Global Youth Culture Studies include North America, Europe, Japan, and China; Clients: Oakley, Burton, Vans, Braun, Harley-Davidson, LG, American Legacy-The Truth, Footlocker, Tylenol, Siemens, Fox Sports Network, Salomon, Levi’s, Quiksilver Europe, Billabong Europe, DC Shoes, Xbox, Ford, Columbia Sportswear, Wizards of the Coast, Warped Tour, Creative Artists Agency. Contact: Label Networks, Inc., 13323 Washington Blvd., Suite 306 , Los Angeles , CA 90066 ; (310) 279-5020; mailto:youthculture@labelnetworks.com; www.labelnetworks.com.
