As technology and communication patterns push boundaries across borders, trends move faster, and are influenced from other cultures. Brands today need to have research + intelligence about specific local and regional areas, but also a global perspective in terms of future forecasting. And as more brands move towards becoming "lifestyle" brands, meaning positioning into a variety of different aspects of a person's life and for a longer life-cycle, such youth culture research information is increasingly vital for future success.
Inside the Label Networks' Premium Subscription are primary consumer insights and research results derived from Label Networks' Youth Culture Experts talking to thousands of young people across North America, Europe, Japan, and China, plus additional cities and cultural hotspots that emerge as trends change throughout the course of time. By reaching into the broadest and most diverse regions, our consumer research results are as authentic, fresh, and as street-level as possible. The research + intelligence not only gives in-depth information about specific topics effecting the youth culture landscape, but also provides the basis for feed-forward ideas such as where things are headed and why across cultures. This is one reason why even most intuitive insider brands, who base decisions primarily on instinct, also subscribe.
Within the Premium Global Youth Culture Subscription, Subscribers Receive the Following Components:
Macro Editorial Trends detailing high-level trends that are changing the landscape of the marketplace, including where these trends are coming from, and why, and where they're headed for a quick snapshot of key findings
Historical Data and "Cred Reports" Comparisons going back to past primary results to quantify the waves of change + where new opportunities are headed. No one else provides this sort of information
Charts + Graphs that are actionable, detailed, colorful, based on the overall research results within each topic. These are excellent for creating business reports + Powerpoints
Cross-Cultural Comparisons: As the only producers of research + intelligence across North America, with historic reports from Europe, Japan, China, + other locations, our results provide comparisons across cultures, measuring the changing tides + sources of inspiration of trends in fashion, footwear, retail, music, technology, communication, entertainment, sports, religious influences, events, future concerns, psychodemographics, among other things
Top Subscriber Stories and Topical Profiles: Insider stories coupled with Label Networks' consumer insight data, charts, graphs, and forecasts as it pertains to a specific brand or current topic. These top stories, listed in a rotating basis on the right-hand side of the site, are updated monthly and include a series of stories and historical and current data which are vital for knowing what's going on with top brands and topics in the youth culture industry for financial forecasting and as inspiration of what (and what not) to do based on how specific brands are perceived in the marketplace
Analysis + Stories Posted Daily + Provided in a Weekly "Label Networks" Newsletter: Fresh from our global field research network and reporters are highlights of what's been posted for the week covering the most topical and timely aspects of global youth culture news.
Video Interviews: Label Networks TV (LNTV) produces 3-5 minute tightly edited + cutting-edge videos with interviews of top new streetwear designers, graffiti artists, musicians, + industry leaders to provide subscribers with even greater insight and inspiration. To date LNTV has produced more than 100 videos with 700,000 viewer impressions globally.
The Premium Global Youth Culture Subscription 2010 covers the following categories throughout the year based on timeliness + importance:
- Demographics: Topline, by Gender, Age Groups, Cultures
- Fashion Influences + Shopping
- Fashion Brand Preferences + Influences
- Fashion: Special Reports on Denim
- Fashion: Special Reports on T-shirts (including band merch)
- Footwear including Sneaker Culture Trends
- Accessories: Backpacks, Sunglasses, Watches, + More
- Spending Patterns-Monthly Averages, Fashion, Footwear, Electronics, + More
- Music Preferences, Emerging Subcultures, Trends
- Electronics + Technology-Major Influences in Youth Culture Come from these Topics, which are covered in depth
- Action Sports-Surf, Skateboarding, Snowboarding, Moto-X, BMX
- Team Sports-All the Majors
- Individual Sports-Dance, Martial Arts, Climbing
- TV Preferences, Viewing Habits
- Magazines Preferences, Impact, Manga
- Movies Preferences, Top Actors
- Time Spent + Interests
- Video Gaming Culture
- Cell Phone Culture + Communication-Texting, IM, WOM, Social Media
- Automotive + Car Culture
- Food + Beverages
- General Lifestyle
- Internet + New Media, MySpace, Facebook, YouTube, Twitter
- Future Concerns
Premium Subscribers also Receive: Spring, Summer, + Fall Youth Culture Studies
For readers or businesses that need more detailed in-depth Studies, for 2010 Label Networks is now offering 3 Studies within the year in downloadable PDF formats for easy-access + usage in planning + presentations to inspire + inform future business planning + strategies. The Spring Youth Culture Study averages 500+ pages; Summer will be on average 350 pages; Fall Youth Culture Study averages 350+ pages.
These Studies represent the latest trends, future forecasting, and include many of the topics listed previously, plus comparisons regionally, historically, + for some question results, globally.
Our Reports are highly effective, clean, colorful with fresh images, backed by science with the most pertinent charts + graphs from our on-going consumer research. The mixture of Quantitative Statistics + Analysis, plus Qualitative Editorial Summaries, Images, + Stories make our Studies valuable even over time as many brands continue to refer to the results + concepts presented.
Global Youth Culture Studies Access:
In addition to access to Label Networks Spring, Summer, and Fall Studies from North America including historical study access, Profile Reports, and Premium stories, the Premium Subscription Package also includes access to our Global Youth Culture Studies. They include:span>
European Youth Culture Study 2007-2008
(UK, France, Italy, Spain, Germany, Pan-European Report)
With a spending capacity of more than $68 billion per year, the Western European youth marketplace of 15-25-year-olds is a powerful demographic and an important culture to understand for businesses looking to grow and achieve relevancy across Europe in the future.
Consumer insight results from thousands of face-to-face interviews with 15-25-year-olds clearly indicate that youth culture across Western Europe, empowered through a "lifetime" of technology has resulted in greater consumer control, influencing trends in fashion, sports, music, entertainment, advertising, marketing, and lifestyle choices. For intuitive brands, knowing what's going on in this elusive and savvy marketplace including the UK, France, Germany, Spain, and Italy, is vital for success.
Results in the European Youth Culture Study are provided by gender, age groups, and cross-tabulations by country including the UK, France, Italy, Spain, and Germany. It is the only source available today that also provides the unique perspective of how the interconnectedness of this marketplace works by comparing results across cultures.
Japan Youth Culture Studies 2006-2007
Japanese youth culture is spectacular in many ways: So many people in limited space accounts for trends morphing into one another quickly, which makes this market an epicenter for designer inspiration, from fashion to technology. To be truly global, it's important for brands to understand the Japanese youth market on a contemporary and authentic level because often this market acts as a springboard throughout Asia.
Label Networks' Japan Youth Culture Study takes into account the many cultural changes taking place in the youth market, such as the shift from traditional sources of influence and power such as family and school, to other sources including advertising and entertainment, TV, music, magazines, mobile phones, the internet, fashion, professional athletes, and celebrities. These shifts, including cause and effect relationships, are just some of the aspects in the end results. It is the only source available today that provides the unique perspective of how the interconnectedness of today's youth marketplace in Japan functions. The results will give global brands, designers, marketers, advertisers, media, agencies, artists, and scientists, new insight into the changing trends and influences of this exploding marketplace as well as challenge intuitive leaders to think outside of the cultural boundaries that often blind them to big ideas.
Information is derived from the proper representative sampling among thousands of males and females in the 15-30-year-old age group from face-to-face interviews. Top locations include Tokyo, Yokohama, Osaka, Nagoya, Sapporo, Kobe, Kyoto, Fukuoka, Kawasaki, Hiroshima, Kitakyushu, and Sendai.
China Youth Culture Studies 2006-07 and 2008-09:
China's youth culture is dynamic and spectacular in many ways: It is a marketplace going through seismic shifts, modernization, and vast cultural changes. Young people in China are experiencing new ideas and influences and adopting and morphing new trends faster than any other culture as consumerism continues to flourish. The growing middle class of the 1.26 billion people now have more than $3.3 trillion in spending power, which makes this market the most sought after in the world.
In truth, for even the most localized trendsetting brands, it's of vital importance to know what's taking shape among China's youth marketplace of 15-25-year-olds as the ripple effects from the sheer heft of their size and burgeoning economy continue to shape global economics. The introduction of economic reforms over the past two decades means that there's now an entirely new China Youth Generation that has grown up in the midst of reforms and are demanding more: More access to the internet and information, electronics, sports, American-influenced music, and fashion, particularly for more recognized brands and entertainment.
The China Youth Culture Study created by Label Networks' Youth Culture Experts and research managers in China, have chosen to concentrate on what we believe are three very important and distinct metropolitan areas, including Beijing, Shanghai, and Guangzhou, including a Pan-China cross-tab by city that compares all three areas together. Overall, this is the only source available today that provides the unique perspective of how the interconnectedness of today's youth marketplace in China functions.
The Premium Global Subscription requires a Purchase Agreement.
Cost: $6,000* for up to 6 people per brand
*Additional charges added for more than 6 subscribers. Label Networks also provides quarterly or monthly billing plans.
Contact us today at info@labelnetworks.com or call (323) 630-4000 to request more information or a Purchase Agreement to subscribe to our Premium Global Youth Culture Subscription 2010.
