The 5th Annual Sustainability and the State of Youth Culture Study features greater depth of consumer insights on youth culture trends towards sustainability, eco-friendly fashion, sustainability preferences, latest sustainable habits, feelings about the environment, eco and sustainable shopping patterns, greatest influences, “greenest” brands, and much more including comparative analysis to previous reports.
Overall, while today’s youth culture of 13-25-year-olds is undoubtedly the most tech-savvy generation in the world, they also represent a new generation of hope that grew-up with recycling and broader awareness about the environment, global warming, nuclear threats, and humanitarian issues affecting their world. This demographic also offers a fresh set of eyes, attitudes, and opportunities to roadmap key solutions on creating engaging sustainability strategies for their future.
“We’ve been tracking a series of questions posed to America’s youth that had to do with their concerns about the environment, humanitarian issues, greenwashing, brand transparency, and thrift/vintage buying habits among many other top issues,” explains Kathleen Gasperini, Senior President and Editor of Label Networks, producers of the Study. “It’s evident especially in our larger, 5th Annual Study, that this marketplace is not only concerned but actively changing their lifestyles. Brands, non-profits, and industry leaders need to understand how this new generation thinks and acts on such topics in order to create relevant and viable sustainability plans for their future.”
The 5th Annual “Sustainability and the State of Youth Culture Study” provides insightful analysis gathered from Label Networks’ diverse data-acquisition sources from young people age 13-25 years on topics regarding how youth culture cares, buys, and acts on sustainability and the impact this will have in the future.
There’s now a new demographic that has gone through their entire teens within this economic period of recession, a new “savings” culture. This is redefining spending patterns, created new forms of “up-cycling”, changes in transportation habits, increase in wearable technology and more relevant sustainability practices.
Key Topics in the Study include:
- The Latest, Most Important Eco-friendly or Sustainable Products Purchased
- Influences and Main Factors that Inspire Purchasing Eco-friendly or Sustainable Products
- Trends from Consumer Insights on What is Considered Eco-friendly or Sustainable
- Spending Patterns and Growth on Eco-friendly and Sustainable Shopping Patterns Among Youth Culture
- Feelings about Eco-friendly and Sustainability Issues, Quotes
- What Steps the Marketplace is Taking to Change their Lifestyles
- Ratings of Happiness, Success, Important Future Factors, Concerns
- Humanitarian, Charity and Social Good Popularity
- Non-profits and Volunteerism Preferences
- Greenwashing vs. Brand Transparency in Advertising and Marketing
- How Young People Communicate Sustainability Issues
- Thrift, ReUse, Upcycle Fashion and Footwear Trends and Buying Patterns
- Wearable Technology in the Face of Sustainability
To subscribe or request a presentation about the 2nd Annual “Sustainability and the State of Youth Culture Study 2017” please contact Label Networks.