Tag: 2008

Sneaker Kingpins Nike and Adidas Go Head-to-Head Creating New Footwear Designs for the Olympics Sure to Impact Sneak-Freak Culture; Plus Latest IOC Moves to Attract”Teens” in Another Ill-fated (and Named) Campaign

Things are heating up for the Beijing Olympics next month, including the launch of some 53 different sneaker designs from the titans of footwear, plus an update on how the IOC missed the youth culture boat again.

Olympic X Games Gold Medalist Shaun White Moves on to Target Deal as Volcom Contract Expires; Trend Continues as Mass Retailers Gobble-up Action Sports' Label Networks Reveals Data on Where Volcom Ranks in Youth Culture Fashion Preferences What This Means for Target

It's not all that surprising that Target Corp. would want an icon like Shaun White. As an Olympic gold medalist in 2006 in Snowboarding SuperPipe, X Games Gold medalist in Vert Skateboarding and Snowboarding SuperPipe, video game character, and 10-year-contract holder with snowboarding's largest brand Burton, to get the Flying Tomato on a contract may mean big business towards reaching youth culture. Or clearly Target thinks so. And they may be right.

H&M X Rei Kawakubo from Comme des Garcon-New Collection to be Released in November in Connection with Opening of H&M Store in Japan

On April 3, the fast-fashion retailer H&M announced it had officially chosen Rei Kawakubo from Comme des Garcons to create the next designer collection coming out November, 2008. H&M, which has become known for producing “masstige” collaborations by bringing top-end designers and celebs to create limited-edition collections (i.e. Stella McCartney, Isaac Mizrahi, Madonna) at lower price points for the “masses” said in the statement that they have always wanted to have Rei Kawakubo on board as a guest designer.

How Email is Getting”Old” -Fresh Data Trends from Label Networks' Upcoming Spring Report Indicate Changes in Communication Patterns of American Youth Culture

In our upcoming Spring Youth Culture Study 2008, we have an entire section dedicated to communication patterns, new media, and the digital lifestyle of youth culture. In this story, we take a look at the results to the question, “In the past 6 months, how have things changes for you in terms of emailing?”

Backpacks Bag-Summer Season Accessory Trends Bring Freshness to this Growing Marketplace

When it comes to backpacks, bags, and purses this summer, don't expect to see your average-looking Jansport or oversized plain tote on the fashion-forward crowds of music tour and festival lovers this season.

White-on-white, Neon Splashes, Lego Accessorie-Nu Rave X Hip-Hop Culture = the Future in Upper-Street Style

Everyone wants a piece of style, even if it's simply wearing a unique belt buckle or owning a coveted sticker posted carefully on a beloved beat-up car. The growing fascination for personal style and piece of personal couture has reached a new crossroads in street fashion, and the evolution of this movement includes a distinct trend: Streetwear styles are quickly evolving into the ironic high-end.

Vests Top Must-Have Layering Piece among Youth Culture Fashionistas as Summer Styles Move into Fall

One of the more notable post-gender fashion movements of summer has been the incorporation of vests as a key styling piece. First seen in Texas, New Mexico, and Florida, the styles captured pockets of leading-edge fashion players across the U.S. and Canada. Fresh photos from Label Networks deliver the scoop.

Sneakers Capturing the Market Indicate Fresh Importance in Preferences for Color, Textures, and DIY Style -Part 3 of the Footwear Photo Report

In our last street photo report on footwear (until next season), we take a look at top trends in sneakers as worn by young people throughout North America and parts of Western Europe.

Top Store Preferences for Fashion Shopping Among American Youth Culture Have Shifted, Indicating How Some Retailers Capture New Trends and Styles, Meet Price Point Needs, and Create Cred

Based on a variety of new influences, trends, and options, youth culture preferences for fashion retailers has changed considerably, particularly among males, in the last 6 months. Label Networks takes a look at fresh data on which retailers are hot and getting more popular and why.

Car Culture in America Is Changing Fast Thanks to a New Generation of Drivers Taking the Wheel on What's Important and Why, and Reinventing the Industry Altogether

Fresh results from Label Networks' Fall Youth Culture Study 2008 indicate automotive changes among youth culture continue to carve out new trends and ideas that for some reason the auto industry (and corresponding agencies) simply don't get.