Winter of 2016 marks the 20th Anniversary for Boarding for Breast Cancer (B4BC), and the season is shaping-up with a variety of unique celebration events. To start, is the first stop of a photo and art exhibition, called “20 Most Iconic Snowboarding Image of All Time,” and a commemorative exhibition tracing the herstory of B4BC […]
X Games Aspen 2016 continues to move in the direction of becoming a more all-round festival experience. Last week they announced their music ticket sales and events to take place at Buttermilk Mountain, January 28-31, 2016. After four successful concerts at the base of Buttermilk Mountain in 2015, X Games in 2016 will increase the […]
Big news from Nike, owners of Hurley today as it was announced that founder Bob Hurley would be stepping down from the helm as CEO after 16 years. He will transition into a new role where he will focus on building and cultivating the community and extending Nike’s relationships with elite athletes. Here’s more: He […]
Label Networks is pleased to announce the release of their 15th Annual Fall Youth Culture Study 2015! Here’s more: September 15, 2015, Los Angeles, CA–Fresh research and analysis released today from Label Networks’ 15th Fall Youth Culture Study 2015 reveals new shifts in what youth markets think is effective advertising and sponsorship patterns that are […]
We saw this coming a mile away in our Youth Culture Studies when we noticed that Quiksilver started losing rankings in preferences among the youth marketplace starting around 2006. While many teen retailers blame the 2008 recession for the beginning of economic hard times, the real trouble is when your target market thinks you’re completely […]
Bethany Hamilton (HAW) has been awarded the coveted wildcard into the Swatch Women’s Pro and will compete alongside the world’s best female surfers September 9-20, 2015. The event will mark Hamilton’s first appearance in competition since giving birth to son Tobias Dirks in June of this year. The Hawaiian last took part in an event […]
TTR and the WSF will host the World Championships of Snowboarding in Slopestyle, Big Air and Halfpipe. Backing up the success of the Oslo World Champs, China is out to prove to the world just what a future they have in their new market of snowboarding especially now that they have the Winter Olympics in […]
It’s been a wild year for Bread & Butter, the once leading-edge fashion and denim trade show in Berlin. On June 8, 2015, Zalando the Berlin-based online platform for fashion bought Bread & Butter and the intention seemed that it would continue the tradition of the show. With the help of Zalando, insolvency proceedings would […]
Right after the 2015 Burton US Open in March, Jake Burton, Founder & Chairman of Burton Snowboards, was diagnosed with a type of Guillan-Barre Syndrome called Miller Fisher Syndrome. Miller Fisher is an extremely rare disorder that results in the body’s own immune system attacking the nerves. Jake had a very severe case that caused […]
Some interesting new shifts are taking place at VF Corporation, owners of The North Face, Timberland, Vans, and other brands. Steven E. Rendle, 55, has been appointed President & Chief Operating Officer at the company and has been elected to VF’s Board of Directors. He will report to Eric Wiseman, VF’s Chairman and Chief Executive […]