Tag: Adidas

Outdoor Retailer Trade Show Proves Crossover Potential with Action Sports, Technical and Heritage Fashion Trends, Footwear, Accessories

Action Sports / Fabrics/Textiles / Fashion / Retail / Snowboarding / Trade Shows / Trends
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All eyes were on the OR Winter Trade Show as the outdoor industry continues to evolve, bringing with it some new crossover categories, exhibitors, designers, and ideas.

Agenda’s 8th Fashion Trade Show for Streetwear and Action Sports Packed Buyers and Brands, Showcasing a Strong Crossover as New Trends and Ideas Emerge

The kick-off to fashion trade show season for 2011 started with a bang as Agenda opened doors in Anaheim, creating new buzz and a silver lining for the evolution of lifestyle fashion, music, arts, and action sports.

Retail Round-up: Adidas Revenues Up 10%, Abercrombie and Fitch up 2%, American Eagle and Aeropostale Down

Mixture of financial results among youth culture brands reveals new expectations and upcoming fourth quarter guidance.

Retail Round-up: Volcom, Macy’s Madonna Collection, Adidas, Swatch Report Increases, Whereas Other Teen Retailers Have Lower than Expected Sales

July same store sales flopped for many teen retailers, but there were some shining moments thanks to new collections, timing, and advertising campaigns.

Sports Round-up: Swell Surf Show Takes Over Manhattan; Full Bleed Skateboarding Book Debuts Covering NYC Scene; Plus Presentation Announcements–Label Networks to Present at OR; Trade Show and Retail Updates: B&B, Bright, Agenda, Billabong, Adidas Originals Denim

It’s a busy time of year for the sporting world, ranging from art shows to marketing, trade shows, and retail changes. Here’s the scoop.

Cool Campaigns for FIFA World Cup: Fader X Nike Sportswear World Music; adidas Originals Star Wars Mash-up; Crewest Street Art Soccer Balls and Viewing Parties; Soccer Ball Ice Cubes

2010 FIFA World Cup soccer fever is underway, and here’s a quick recap of some more interesting campaigns commemorating the big event in South Africa starting on June 11.

Adidas to Launch a Sports Drink with Coca-Cola, Aquarius Pro, and Plans to Revive Reebok

Tests started in Japan, but plans for a global roll-out are underway as the footwear and apparel giant collabs with the beverage giant to produce an isotonic fitness drink.

Adidas Originals Collabs with Burton Snowboards for Lifestyle and Footwear Collection

Two authentic brands teaming up can make others a little nervous.

%u201CWhat’s Your Favorite Brand of Footwear?” -Fall Study 09 Top Picks Indicate Changes in Youth Culture Marketplace

Label Networks’ launch of the North American Youth Culture Fall Study ’09 preview takes a peak a fresh results in footwear and sneaker culture, illustrating changes in preferences in the marketplace.

Urban Cycling and How Fixies Are Transforming the Cult of Transportation Into a Lifestyle

Looking at our own %u2018hood in downtown LA and the upcoming Bicycle Film Festival as it rolls through town, we trace the trends of urban transport and growth of an important new sporting lifestyle through urban cycling.