Tag: advertising

World of X Games to Launch on ABC and Also Feature Pro Surfing

world logo_200

ESPN has officially launched World of X Games, a series featuring a variety of X Games and athlete-focused content on ABC including stops along the Association of Surfing Professionals (ASP) World Tour. The first World of X Games for the ASP men’s and women’s pro surf tour recap shows started with the first men’s stop […]

Unliked: How Facebook Is Losing Face with Youth Culture Markets

FAcebook story_200

Facebook is at its lowest level of popularity among youth culture today than at any other time in its history. What’s even more revealing however, are the growing percentages among younger demographics that are simply not interested in using Facebook at all. According to our latest round of consumer market intelligence from 2014, more than […]

Association of Surfing Professionals Announces Samsung as Title Sponsor for Men’s and Women’s World Championship Tour 2014

slater_Scholtz_200

On Thursday, February 20, 2014, the Association of Surfing Professionals (ASP) and Samsung Electronics Co., Ltd announced Samsung’s title sponsorship of the ASP World Championship Tour. Here’s more from the ASP announcement: “From the beginning, our goal has been to elevate the platform of this tremendous sport through top-of-class media and sponsor partnerships,” Paul Speaker, […]

Abercrombie & Fitch Reports Loss of $15.6 Million—Latest On the Teen Retailer

IRImage_200

Abercrombie & Fitch continues on its rocky road to turn-around, and announced several initiatives at its November 6th meeting. However today, November 21, 2013, the financials came out reporting $15.6 million net loss. Sales were down 11.7% to $1.03 billion from $1.67 billion in Q3 last year. The transfer of Gilly Hicks to their Hollister […]

Transworld SKATEboarding Lands a New Editor in Chief

Jaime_SlappyGrind_Barcelona-200

Transworld SKATEboarding, the largest media property in the skateboarding industry, has announced Jaimie Owens as the new Editor in Chief. GrindMedia, which owns the brand, has been going through a series of changes in the past year and this marks yet another re-alignment to the media conglomerate. In a press release on October 22, 2013, […]

Digital Entertainment Patterns and How Youth Culture Is Leading the Way—Fresh Insights from Label Networks’ Fall Youth Culture Study 2013

Entertainment_200

It’s clear after last weekend’s Emmy Awards that the “best in broadcast TV” is no longer a working subtitle for this awards show. With cable shows such as “Homeland,” “Veep,” “Breaking Bad,” and Netflix’s “House of Cards” taking home best director, actors, and outstanding series awards, and shows like “Downton Abbey” capturing the attention of […]

Fresh Insights from Label Networks’ Fall Youth Culture Study 2013: Advertising—“Since brands have to advertise, what type of advertising do you prefer most?”

advert_200

When it comes to advertising to today’s youth culture markets of 13-25-year-olds in the United States, showing a finished ad campaign or product to this new consumer group in the traditional formats of popular advertising methods have far less of an impact than it had in the past. There are many reasons for this and […]

Introducing “The Future Consumers Reports”— In-Depth Data, Analysis, Forecasts From Youth Culture Markets On T-shirts, Denim, Footwear, Accessories, and Action Sports Apparel

LABEL-NETWORKS-AGENDA-200

We are proud to introduce Label Networks’ latest addition to our on-going Global Youth Culture marketing intelligence reports: The Future Consumers Reports. Our first series provides in-depth data analysis, forecasts, trends from insights thousands of 13-25-year-olds across the United States regarding T-shirts, Denim, Footwear (including Sneaker Culture), Accessories, and Action Sports Apparel. Each of the […]

Retail Round-up: Dolce and Gabbana Convicted of Tax Evasion; H&M Drops But Plans Online Launch in U.S.; Volcom Pulls Out of Motocross; Skullcandy Vacates CA Office

130619-dolcegabbana-12p_photoblog200

Italian fashion designers Domenico Dolce and Stefano Gabbana were convicted today, June 19, 2013 of tax evasion for hiding $1.3 billion and given a suspended jail sentence of one year and 8 months. This came through after the second time they’ve been brought to court. The first resulted in the designers being charged a $440 […]

Future Consumers Report: Sustainability X Youth Culture Fashion—Shifts in Eco Strategies, Spending Patterns, Thrift Shopping and the Future

FC_Sus_Eco_200

One of the most popular aspects of our Sustainability and Youth Culture presentation called “The Generation of Hope” at the Sustainable Brands 13 Conference in San Diego, CA on June 3, was around the shifts in youth preferences, awareness, and influences in eco-friendly fashion, changes in thrift store buying patterns, and the power of spending […]