Tag: advertising

Snowboarding Size of Market Among Youth Culture -How Big It Truly Is, and Where the Potential Lies

Snowboarding has had many shifts in the last few years, especially within a challenging economic climate. However based on fresh data from Label Networks, we’ve outlined where changes have taken place the most, and which demographics are changing the dynamics of the industry.

Influencer-How Trends and Creativity Become Contagious

A new short film by R I Creative gets into the concept of why and how people become influencers and trends are created.

Worthy Street Artists Expressions: Shepard Fairey X SABER’s American Flag Mural and Cesar Maxit’s Chevron Culture Jam

With the elections tomorrow and politics and the environment major issues, these three street art expressions prove more inspiring, credible, and communicative than ads ever could. See what’s been achieved.

The Urban Speaker -Transforming Public Space Into Pop-up Stage for Mass Communication and the Conflux Festival

As part of the upcoming Conflux Festival in NYC this weekend, this device which uses QR codes, re-examines how public space can be redefined as an urban media platform.

Sponsorship Effectiveness and Youth Culture -“What is the ONE best thing a sponsor can do to grab your attention?”

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Knowing what works best vs. what doesn’t offers key understanding of youth markets and ways brands can reach their target markets based on sponsorships. Fresh data from Label Networks’ Advertising and Sponsorship Report in the Fall Youth Culture Study 2010.

Marketing and Advertising Campaigns Leading Trends Through Usage of Eco-Effectiveness, New Media, Street Art

Lexus, Nissan, and Absolut and what their latest campaigns have going for them in terms of tapping into trends in youth culture.

Skateboarding Size of Market: Fresh Data Quantifies the Good, the Bad, and the Ugly

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This action sport has gone through significant change in the last few years, in particular the last year. Fresh data from Label Networks’ Action Sports Report within the upcoming Fall Youth Culture Study reveals what to expect next.