From Hollister to H&M, Abercrombie to Aeropostale, it’s a mixed bag of tricks as certain brand strategies work while others don’t based on changes in consumer preferences and spending.
Gap Profits Fall, But Pushes Ecomm Plan and Return of Khakis; Aeropostale Blows Doors (in a good way); CFDA Announces Retail Revitalization Event; IMG and 505 Games to Produce Fashion Week Game