Tag: America

%u201CI’m Not a Gamer, I Just Play Guitar Hero” -How the New Demo of Gamers Are Changing the Industry and What the Big Publishers Are Doing to Tap New Crossover Markets

There’s a new, growing youth demo that’s adopting a different sort of gaming culture into their so-called virtual lifestyles, changing up the landscape of the industry itself and introducing new crossover opps for non-endemic brands.

Manga and Anime Influences in Youth Culture Fashion

Influences from Manga, Anime, and Video Gaming continue to influence trends in youth culture fashion, creating a new demand for virtual designers and expanding concepts of retail opportunities.

The Decline of the Action Sports Lifestyle -A Wake-up Call to an Industry That Still Thinks Its Hot

Comparing youth consumer insights over 9 years, Label Networks reveal which demographics, brands, and retailers are in decline and why, plus which sports and lifestyles are poised to pop.

Quantifying the Effectiveness of Word-of-Mouth a.k.a. Viral Marketing with Youth Culture and Where It Works Best

Certain demographics and campaigns work best with viral marketing, but it’s often hard for brand and agencies to quantify. Label Networks scores the proof in this excerpt from the Fall Study 2009.

%u201CHow many video clips do you watch online per day on average?” 13-25-year-olds in North America Tell It Like It Is

Fresh data from Label Networks’ Digital Lifestyle Report ’09 reveals new trends in new media, communication, technology among youth culture.

Urban Outfitters Goes M-Commerce, Setting Standards for the Wave of the Future of Retail

Things are headed in this direction with the colliding of youth culture’s digital lifestyle including mobile habits, content, and shopping patterns. Now it’s not just the Japanese that are on it.

Top New Forms of Digital Communication in Youth Culture Markets

Fresh data reveals how new media and communication patterns have changed in the North American Youth Culture Study 09, plus new ways to connect with the youth marketplace.

Youth Culture Study Reveals Recession Impact and New Market Trends in Fashion, New Media, Sports, Entertainment, Spending, Lifestyle Traits

Label Networks%uFFFD highly-anticipated Spring Youth Culture Study 2009 is released, providing fresh insight on youth culture trends.

Retail’s Revolution and the Changing Dynamics of Success through MCommerce, Second-Tier, Fast-Fashion, Mall Changes, and Other Ideas that Work

Tracking global youth culture data on spending patterns and retail preferences, Label Networks takes a look at the changing face of retail and forecasts where things are headed next and why.

Happy Women’s Day! In Honor, Label Networks Turns to Women in Sports and the Market Opportunities by Understanding the Future: Top Sports Young Women Most Want to Learn

Tracing changes in top sports 13-25-year-old females want to learn provides quantitative trend forecasting in where new market opportunities lie as young women aspire to connect with specific sporting lifestyles.