Coca-Cola is no stranger to marketing tactics utilizing core streetwear brands, retailers, and events to pump-up their cred-factor to a global youth culture that has far more choices in beverages than ever before, but their latest moves illustrate an even stronger push into niche markets. First, Coca-Cola is a part of a live event to […]
One of the best ways to spread the word about global warming and to gather future support for more sustainable living towards combating climate change is to reach future consumers, namely, global youth culture via music. The Artists Project Earth (APE) and World Bank’s Connect4Climate (C4C) collaboration is doing just that, most recently by joining […]
Evolution of retail landscape continues with interesting acquisitions, financial reporting. and new collections hoping to match economic changes in youth culture markets.