Lululemon announced a new CEO on Tuesday, December 10, 2013 Laurent Potdevin,who was previously the President of TOMS Shows and before that, CEO of Burton Snowboards. In a video introduction, Potdevin describes how he plans to position the brand for global expansion. Lululemon has been dealing with brand backlash from its loyal fans ever since […]
Fast-fashion giant Uniqlo based in Japan has released their latest financials. The brand which is catching on quickly across youth culture markets in the United States (see also our Fall Youth Culture Study 2013), has also just released their puffy jacket campaign that showcases how these cushy, soft winter outerwear can fit into the size […]
Apparently, the purchase was small enough that the publically held American Apparel didn’t have to tell anyone they were doing it, but they just bought Oak. Oak is one of those very cool boutiques in New York that offer the most leading-edge designs, not to mention a hang-out location for gatherings such as the weekly […]
Youth culture in the United States is one of the most important demographics shaping the landscape of the global future not only because of their vast spending power, but because they lead as a primary source of global inspiration for many other youth markets. In an effort to understand the most vital youth culture markets, […]
It’s always an honor to be named as the official apparel brand of a country’s Olympic team. H&M announced today, April 17, 2013, that it will be the official brand for the Swedish athletes for the Winter Olympics and Paralympics in Sochi 2014, and the Summer Olympics and Paralympics in Rio de Janeiro 2016. The […]
American Apparel remains a leader when it comes to youth culture preferences and as it continues to move into various style categories beyond its roots of T-shirts and first layer pieces, consumers are moving along right with the brand. On February 7, 2013, the vertically integrated brand based in downtown Los Angeles reported a comparable […]
One of the highlights of the Snow Industries of American (SIA Trade Show, which took place last week in Denver, CO, were the new styles in outerwear, including technical snowboarding gear. Burton Snowboards had two huge announcements, first with their collaboration with L.A.M.B., Gwen Stefani’s brand, and secondly, the launch of a sustainable collection with […]
As the snow sports industry continues to struggle with how to make itself a more eco-friendly business and outdoor technical apparel companies struggle along the same course, some skiers and snowboarders are figuring out ways to make the most of their urban environment, save on the cost of lift tickets, and utilize the local bus […]
Ironically, as the level of lawsuits in copyright infringement cases in youth culture fast-fashion continues to rise as more brands are suing and copying in an all-out war in our graphic-centric period of time, so too has the slow fashion movement gained momentum among various brands as the rise in craftivism takes centerstage. Levi’s Made […]
While American Apparel has had its serious ups and downs, it’s still known as a company that’s changed the face of the “blanks” fashion apparel, moving from T-shirts made in downtown Los Angeles, to an enormous array of styles from bikinis to skirts, jackets, and leggings. Now, the $600 million dollar brand and it’s vertically […]