It’s been clear from the beginning that the designers of the brand Incase targets someone who appreciates the Apple-aesthetic and thinks of their backpacks as an extension of their lifestyles. Instead a loads of straps for carabiners, it’s more important to have departments for one’s tablet, iPhone, or GoPro set-up. It takes into account the […]
Tag: Apple
Apple’s Dangerous Chemicals Become Major Issue
Apple products are at the center of the storm when it comes to dangerous chemicals and electronic manufacturing. According to a report from Sustainable Brands, last week 80 environmental and human rights organizations including socially responsible investors from 27 different countries sent a letter to Apple’s VP of Environmental Affairs Lisa Jackson, the former head […]
Wearable Technologies and Youth Culture Markets = New Crossover Platform for Fashion and Tech
While earlier this month at the Consumer Electronics Show (CES), the main talk was how brands like Intel are now finally moving into the realm of wearable technologies, the focus has often been on pieces and ideas that are not actually youth culture focused. And yet, it is the youth marketplace of today that are […]
Wearable Technologies Growth Explosion and the New Landscape for Fashion
Last week, Credit Suisse published an interesting report tracking the growing market of wearbale technologies. As we’ve noted in various Label Networks’ Youth Culture studies and Future Consumer Reports, wearable technologies are quickly becoming not only key components to one’s individual style, but can be the defining fashion statement overall. Ranging from watches to designer […]