Photos by Mahfia.TV Boarding for Breast Cancer (B4BC), the original youth focused breast cancer education foundation, successfully celebrated two decades of prevention and support programs for young people, Saturday, April 2nd at Sierra-at-Tahoe resort. Hosted by iconic action sports commentator Sal Masekela, the 20th Anniversary B4BC Snowboard + Music Festival couldn’t have been better, as […]
In celebration of Boarding for Breast Cancer’s (B4BC) 20th Anniversary, the iconic B4BC Snowboard + Music Festival is back, presented once again by Sierra-at-Tahoe Resort on April 2, 2016, and hosted by Sal Masekela. The Festival has as its headliner, CocoRosie, bringing their eclectic mix of operatic, hip hop/freak folk blenders to the stage after […]
Two decades ago, a small group of young women, leaders in the snowboarding industry, including Label Networks’ Senior Vice President, Kathleen Gasperini, turned the tragic loss of a friend to breast cancer into a positive new movement called Boarding for Breast Cancer (B4BC). Launching with huge snowboarding and music festivals, the events attracted girls and guys […]
Winter of 2016 marks the 20th Anniversary for Boarding for Breast Cancer (B4BC), and the season is shaping-up with a variety of unique celebration events. To start, is the first stop of a photo and art exhibition, called “20 Most Iconic Snowboarding Image of All Time,” and a commemorative exhibition tracing the herstory of B4BC […]
Thanks to the hard work of the Action Sports Alliance, a non-profit that empowers young women in action sports, and the newly formed Women’s Skateboarding Alliance, the first-ever Street League Skateboarding Women’s SLS Nike SB Super Crown World Championship took place in Chicago, IL, last week. It was a huge step in the right direction […]
In honor of upcoming Breast Cancer Awareness Month in October, Boarding for Breast Cancer (B4BC) is proud to continue its commitment to the survivor community with the launch of the digital release of the powerful and inspiring B4BC documentary film, Chasing Sunshine, made possible by The North Face. Chasing Sunshine follows professional snowboarder Megan Pischke […]
Los Angeles, Calif. (July 7, 2015) – B4BC Executive Director Erika Seward is stepping down from her post after five years with the youth-focused non-profit organization. Co-founder Kathleen Gasperini succeeds her as the organization heads into its 20th year. “Leading this foundation has been one of the most rewarding experiences of my life,” said Seward. […]
MAHFIA SESSIONS, a series of events created to educate, influence and entertain passionate women in the action sports industry and powered by Group Y, wrapped up a successful weekend alongside B4BC’s Shred the Love event in Mammoth Lakes, CA, on March 23, 2014. The weekend kicked off on Friday, March 21, 2014, as women from […]
We are pleased to announce the first MAHFIA SESSIONS from March 21-24 at Mammoth Mountain, CA, which will include Label Networks’ co-founder Kathleen Gasperini in a tribute and panel for female pioneers in snowboarding. Women in action sports are encouraged to attend, as well as those promoting breast cancer research and awareness through B4BC’s Shred […]