More fashion and footwear brands are raising the stakes when it comes to their initiatives towards sustainability. Like H&M and Kering, leaders in this category, so too has Adidas stepped up their game. This week, the adidas Group announced a partnership with Parley for the Oceans, an initiative dedicated to raising awareness about the beauty […]
Freitag is one of the early adopters of recycling and upcycling ever since the founders, brothers Daniel and Markus Freitag, based in Zurich, first started making bike messenger bags out of recycled old tires. Over the years, a main source of their fabric is old truck tarps. Frietag likes to call the various street materials […]
The brothers Daniel and Markus Freitag behind the trendy messenger bags, Freitag, made of used truck and plane inner tubes, have come up with an apparel collection that uses their new fabric called F-abric which is completely biodegradable. The trend is on target with the growing appreciation and demand of young consumers for fashion that […]
Backpacks in the traditional sense are getting a make-over these days as new “heritage” brands and streetwear are turning to creating their own versions of this key utilitarian accessory. No longer the territory of a monopolized few, the standard schoolyard Jansport, or even super-techy versions with built-in music listening device pockets and secret headphone holes, […]
When we first met Lin Lin from the brand Eno in 2007 at United Fashion Trade Show, we were intrigued by her passion for her home city of Shanghai and the inspiration taken from her country when it came to the emerging China youth and street culture scenes, including rise of indie bands, social networks, and corresponding lifestyle apparel. We met up with Lin Lin and her partner Yvette again at MAGIC in the South Hall last month where they represented not only one of the few women’s contemporary streetwear brands in the area (despite the growing marketplace), but also were the only ones from Shanghai–a burgeoning hotspot of designers and rockers inspired by street culture.
Each year, Label Networks includes “Cred Reports” with our data analysis which provides additional qualitative research to give insight into leading-edge trends that are popular or gaining popularity in each country or specific city. The Cred Reports are written by Label Networks in-field researchers and reporters as well as top young people who can see the state of trends within their country or city from a broad and insider perspective. These Cred Reports provide a unique addition to the quantitative data results and Macro Trend Editorial Summaries in our overall country studies. In this week’s story, we take a look at the Fashion and Accessory section of the London Cred Report for this season.