Tag: bands

Marketing Through Music Report -As Music Festivals and Tours Get Underway for 2010, Label Networks Reveals Fresh Data on Youth Culture, Music Effectiveness, and Sponsorship Influences

Communication / Marketing/Advertising / Music / New Media / Sponsorship
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Quantifiably one of the most powerful tools to reach a new generation, effective marketing and sponsorship through music is still often overlooked by many brands. Here’s data on what works best and why.

Music Tour 2010 Update: Lilith Fair Returns; Vans Warped Posts Tour Dates, Logo; Hot Topic Heads-up Sub City Take Action Tour; Country Throwdown Gains Momentum

Marketing through music is the way to go for brands looking to launch effective grassroots campaigns. Here’s a quick look at what’s going on for 2010 so far.

The Dead Weather Takes the World by Storm (and the Rise of Uber Bands)

When Jack White’s The Dead Weather blew through LA, their novelties shop, theater, and Horehound performance set a new bar for pop-up merch and event experiences. Bet on new uber bands to be a part of the music future.

Rockstar Mayhem Fest Embodies What’s-up with Modern Day Extreme Music and with It, Regenerated a New Demo of Metal Fans, Sponsorship Opportunities, and Graphic Fashion

Not just headliners Marilyn Manson and Slayer brought fans to Rockstar Mayhem this summer, but the mash-up coming from All That Remains, Job for a Cowboy, Bullet for My Valentine caused a reverb effect that keeps ears (and new trends) ringing.

Festival Fashion Report: Coachella Fans Indicate Unique Crossovers for Summer ’09 with Indie-Punk, Hippie-Chic, and Goth-Rave

Fashion from the field indicates the youth market is taking crossover genres to the next level. Accessories included.

Music Festival Season Kicks-off with Coachella, the First of Summer, Announcing Line-up and Lay-Away Ticket Plan

Music festivals and tours stay somewhat recession-proof, which sponsors are catching onto and music fans are saving for.

Shanghai Brand Eno Among New Crop of Top Women’s Contemporary Streetwear Brands from China Taking Local Inspiration to New Levels Introducing Americans to Original Apparel

When we first met Lin Lin from the brand Eno in 2007 at United Fashion Trade Show, we were intrigued by her passion for her home city of Shanghai and the inspiration taken from her country when it came to the emerging China youth and street culture scenes, including rise of indie bands, social networks, and corresponding lifestyle apparel. We met up with Lin Lin and her partner Yvette again at MAGIC in the South Hall last month where they represented not only one of the few women’s contemporary streetwear brands in the area (despite the growing marketplace), but also were the only ones from Shanghai–a burgeoning hotspot of designers and rockers inspired by street culture.

J-Rock Band D’espairs Ray Provides Label Networks TV an Exclusive Interview During the Tastes of Chaos Tour, Providing Greater Insight on Just Why This Band is Rocking American Youth Culture

J-Rock is fast-growing subculture that has taken American youth culture by storm. 3 bands on the Rockstar Taste of Chaos tour, including Mucc, The Underneath, and the legendary D’espairsRay have brought their passionate Japanese rock sounds and visual kei aesthetics to the U.S., which has transformed the music scene on many levels.

Coachella Music Arts Festival Mixes Pioneering Performers from Prince to Portishead with Burgeoning Artists Like Metric, Data Rock, and Hot Chip, Resulting in a Ripple-Effect that Will Impact Music Culture

As the first festival of the summer circuit, Coachella Valley Music and Arts Festival produced by Goldenvoice, which took place last weekend April 25-27, is where you’ll see a good chunk of the bands that will be doing the festival circuit this summer. It’s also the place where new up-and-coming bands, particularly in the indie rock genre, electronica, rave, and synth are showcasing for the first time in front of larger audiences, particularly internationally as a lot of these bands will hit up the European festival circuit later in the summer.

London%u201CCred-Report” Provides Street-Level Insight on Top Fashion Accessory Trends to Expect this Season

Each year, Label Networks includes “Cred Reports” with our data analysis which provides additional qualitative research to give insight into leading-edge trends that are popular or gaining popularity in each country or specific city. The Cred Reports are written by Label Networks in-field researchers and reporters as well as top young people who can see the state of trends within their country or city from a broad and insider perspective. These Cred Reports provide a unique addition to the quantitative data results and Macro Trend Editorial Summaries in our overall country studies. In this week’s story, we take a look at the Fashion and Accessory section of the London Cred Report for this season.