The fact that Converse sneakers were first introduced in 1917 and is still going strong is one of most incredible brand success stories out there. This week, after much anticipation especially among sneaker-freakers and bloggers, Converse revealed the Chuck Taylor All Star II with an updated look and materials. “The Chuck Taylor All Star is […]
From October 9-11, 2013, some 275 top influencers and athletes in women’s sports gathered for the 4th annual ESPNW Women + Sports Summit in Dana Point, CA. The topic of conversation centered around women in sports and also the missed opportunities that women could bring to sports marketing and industry decision-making. In an excellent review […]
Fast-fashion giant Uniqlo based in Japan has released their latest financials. The brand which is catching on quickly across youth culture markets in the United States (see also our Fall Youth Culture Study 2013), has also just released their puffy jacket campaign that showcases how these cushy, soft winter outerwear can fit into the size […]
Crossover industry collaborations continue to increase as the fashion industry struggles with the current economic climate. In yet the latest somewhat perplexing deal is Quiksilver’s collab with the NBA in a multi-year merchandising partnership to create a line of NBA-branded boardshorts. The initial collection this summer features the Los Angeles Lakers, Boston Celtics, Chicago Bulls, […]
As the first festival of the summer circuit, Coachella Valley Music and Arts Festival produced by Goldenvoice, which took place last weekend April 25-27, is where you’ll see a good chunk of the bands that will be doing the festival circuit this summer. It’s also the place where new up-and-coming bands, particularly in the indie rock genre, electronica, rave, and synth are showcasing for the first time in front of larger audiences, particularly internationally as a lot of these bands will hit up the European festival circuit later in the summer.
Two weeks ago, we were quoted in USA Today in an article that the newspaper was working on regarding a story that noted Tony Hawk was the highest recognized athlete among young people. This, to them, marked a serious change in sports. At Label Networks, we have been tracking so-called youth sports or action sports since our inception and even before that, personally, as the former senior editor of Snowboarder Magazine. In the article, I was quoted for saying that it’s “not uncommon” that action sports heroes would rank higher within certain demographics than football, basketball, and baseball players.