To accurately quantify size of market requires data of youth that participate vs. those that don’t vs. those interested. Label Networks’ Fall Youth Culture Study includes fresh results for all action sports, plus shifts in programming preferences, viewing patterns, and crossover potential.
Now a must-see event during ASR, the swimsuit runway show featured bikinis with retro and progressive designs, lots of neon, patterns, beach lifestyle with a more urban edge.
One of the more modern swimsuit shows we%uFFFDve attended, Billabong%uFFFDs Design for Humanity show illustrated their design team%uFFFDs cut-and-sew expertise.
Billabong’s Design for Humanity Featuring a Surf Fashion Runway Show, Fischerspooner, Kid Sister, Live Art, and Charity Rocks the Paramount Backlot Studios
In its 4th year, DHF raises money for another worthy cause -Invisible Children -while creating a memorable event that combines many aspects of youth culture lifestyle.
While knowing which brands are most preferred is of great importance, understanding why, and where the shifts have changed the most by demographics can be even more telling. LN forecasts for Summer Study 2010.