Retail Round-up: Volcom Down 8% but Beats Expectations; Gap’s On the Rise and Here’s Why; H&M Proves New Strategies Work; Billabong Dips and Misses the Mark
More strategies than you can possibly imagine, indicating what works and what doesn’t when it comes to retail, fashion, action sports-inspired brands, and youth culture.
Acid wash denim, strategic rips, bright colors, florals, and off-the-shoulder silhouettes created a unique range of genres and styles indicating where things are headed for Fall 2010.
One way to keep a rapidly morphing action sports industry “together” is to give each genre their own space. The results seem to be working. Here’s the scoop.
Billabong Pipeline Masters Wraps-up Pro Surf Season ’09 with Aussie Taj Burrow Winning $90,000; Aussie Stephanie Gilmore Winning Billabong Pro Maui for $25,000
Oahu’s North Shore is getting pummeled by monster surf, launching the Eddie Aikau, producing big swells for the women’s Billabong Pro, and gearing up for the Billabong Pipeline Masters -the final event of the Vans Triple Crown.
Surfing Round-up: $1,000,000 Vans Triple Crown of Surfing Gets Underway; Big-Wave Event Eddie Aikau Invites Announced; ASP Europe President Argues for”Free” Surfing Competition Changes
It’s big wave season which means time for the most prestigious surf competitions among global pros, sponsorship opportunities, and announcements in competition formats for 2010 effecting the industry.
There’s been a lot of attention recently to the re-invention of ASR/Class, including the SIMA partnership towards making the September show a must-attend event. Label Networks’ got the scoop from VP Andy Tompkins.