On-going action in “Surf City” as a monster swell ripped through, attracted scores of people, stoked sponsors, and brought out the best in surf culture. Here’s the inside scoop.
Tag: Billabong
Cowboy and Country Fashion Redefined by a New Generation of Guys Inspiring a Mash-up of Traditional Brands with Surf and Moto Influences
Quiksilver Continues to Get Hammered: 200 Laid-Off, Poorly Timed Commercial with Microsoft Debuts; Prized Jewel DC Shoes Rumored to be Sold to VFC%u2026and Here’s What Youth Markets Think
Quiksilver Pulls-Out of ASR Winter Trade Show -What This Means for the Action Sports Industry
Surfing Legend Kelly Slater Wins 9th ASP World Title with Big Win in Spain; plus Surfing Industry Heats-up for Big Waves in Vans Triple Crown of Surf in Hawaii
Action Sports Retailer Trade Show Kicks Off with Runway Fashion Featuring Top Styles from Skate, Surf, Snow, MotoX Industries – Part One
ASR launched Thursday, January 24th with all of the excitement that comes with walking the trade show halls of fashion from the giants of surfing, skateboarding, motocross, and action sports lifestyle. Of course the Volcom area had it usual themes this year including neon green and pink, and Electric Vision next door which was just bought out by Volcom celebrated with a Let It Snow theme and confetti snow everywhere. But interestingly the motocross area continues to expand and provide new energy -all surrounded by Famous Stars & Straps. Check out next week’s stories for more from the show floor.
Surfing’s Evolution as a Sport and Lifestyle Has Changed Again: Label Networks Examines Who Loves Surfing; Who Doesn’t (and Why); Plus Viewership Patterns, Size of Market, Top Surf Brands, New Opportunities
While the best big surf events tend to happen in the Northern Hemisphere’s winter months, such as the Vans Triple Crown of Surfing series including the Reef Hawaiian Pro, O’Neill World Cup, Roxy Pro, Billabong Pipeline Masters, Billabong Women’s Pro and Quicksilver’s big-wave Eddie Aikau (all in Hawaii), and Maverick’s Big Wave Surf Competition in Half Moon Bay, surfing tends to be on the “consumer” radar more so in the summer obviously, when people head to the beach, regardless of often flat surf conditions.