Social currency and where the creative cultural crossovers occur among China’s youth can provide a profound lesson in what works in reaching generationally tech-savvy youth, including how North American brands can tap into the world’s largest youth culture market.
In our upcoming Spring Youth Culture Study 2008, we have an entire section dedicated to communication patterns, new media, and the digital lifestyle of youth culture. In this story, we take a look at the results to the question, “In the past 6 months, how have things changes for you in terms of emailing?”