Where lifestyle associations matter most and how through action sports, brands can attract young women.
Tag: BMX
X Games Re-Instates Vert Competition After Heat from Pro Skaterboarders BMX Rider-What This Means about The State of Halfpipe Competitions, Including the Youth Olympic Games
Heated talks between ESPN X Games organizers such as Chris Stiepock and professional skateboarders such as Bobby Burnquist, Tony Hawk, and a slew of others (not to mention those flaming message boards on various skate-related sites and blogs) have caused the X Games to continue with its 13-year-tradition of holding a vert (a.k.a. halfpipe) competition for both skateboarding and BMX at the Summer X Games in Los Angeles in July.
Winter X Games Wraps Up with Show-stopping Performances by Shaun White, Gretchen Bleiler; Label Networks Compares Sports in X Games to Favorite Sports to Watch Among Youth Culture
It was a crazy action sports weekend with ASR and Agenda ending in San Diego, and the Winter X Games wrapping up Sunday, January 27th in Aspen. As snow blanketed the mountains in Colorado, ESPN delivered a tight package of winter action sports drama with Shaun White stomping the Men’s Superpipe with a frontside big air, front and backside 1080’s, and a frontside 1260 at the very bottom of the pipe, beating out Japanese phenom Ryo Aono.