Coca-Cola continues to try and be green and gain credibility with global youth markets, but their latest campaign called 2nd Lives is a bad idea in numerous ways. The concept of recycling is obviously good, but the real motive is so obviously transparent as to make 2nd Lives look like the biggest greenwashing gimmick to […]
When Mountain Dew partnered with Burton Snowboards, last year, during their initial announcement of “The Green Mountain Project,” it marked a big move by a youth culture action sports brand (other than Patagonia) and a drink company to highlight the growing importance of sustainability in today’s marketplace. The project started with a line of hand-crafted, […]
Levi’s continues its efforts towards sustainability, and like many brands, has been leading the charge in taking an organic look at what shapes the denim and fashion industries. Today, October 16, 2012, they announced their new collection of denim called Waste<Less that basically incorporates post-consumer waste, specifically recycled plastic bottles and trays into 1 pair […]