Tag: brand

Burton Sacks The Syndicate Lays-off Marketing People, Providing Yet Another Sign that Action Sports Is Getting Trumped by Other Genres

Ironically, at Label Networks’ prepares for a keynote presentation at the upcoming TELUS Ski and Snowboard Festival at Whistler, BC, organizing fresh new data on snowboarding trends, we heard through Burton-friends and others in the industry such as Transworld Business Online and Fuel TV, that Burton Snowboards laid-off up to 50 people in total last week -including the entire The Syndicate staff which contributed to creative direction for the brand.

MAGIC, S.L.A.T.E., EcoCollection, Project, and Pool -Fashion Trade Show Week Showcases Latest Collections by Top Street and Contemporary Fashion Designers with Packed Halls Despite Economic Forecasts

Fashion trade show season brings out the best in street and contemporary fashion brands, as scores of buyers, media, and fashion industry players descend on Las Vegas for 1 crazy week of trade shows, runways, and parties.

WeSC Men’s Line Partners with Bloomingdales

WeSC launched a massive party at Bloomingdales in NYC to celebrate their recent collaboration and introduce their latest men’s collection including denim and fresh designer headphones, which brought out NYC’s hipsters, music industry, and fans of the brand.

Nikita Street Fashion for Girls Crosses the American-European Divide with Fresh Collections Including an Exploding Denim Line, Outerwear, Bikinis, Hoodies, and Upper-end Street Contemporary

Unique silhouettes, patterns, colors, and of course, back story, make Nikita an anomaly of a brand that simply keeps getting better as demand increases.

Project Inspires Beauty in the Concept of Trade Shows While Providing a Business Platform for Leading Brands Retailers in Denim, Contemporary, Premium Street, Accessorie-Label Networks Bi-Annual Trade Show Review from Spring, 2008

When Project Fashion Trade Show was bought by Advanstar, owners of MAGIC and Pool a couple of years ago, many people wondered if this show could maintain is aesthetic edge, beauty, and most importantly, attraction to top denim brands, premium street, and contemporary. Fortunately, as we walked the halls February 13-15 in Las Vegas, it’s clear that not only has the show stepped-up its program, but continues to attract scores of buyers looking for leading-edge brands.

Green Marketing Youth Culture Perceptions:”Do you feel that companies are actually making a change by saying they are”Green” or do you think it’s just advertising?” Fresh Results from Label Networks Provides Insight

Each year, Label Networks asks a series of questions to a representative sample of thousands of young people ages 13-25 about their perceptions, influences, and concerns as it pertains to humanitarian issues, green marketing, the environment, “green” sponsorship effectiveness, volunteerism, among other similar topics.

Research Results Quantify Marketing and Advertising Type Preferences by Youth Culture and What Works Best for Specific Target Markets

From a consumer perspective, knowing that brands have to advertise and market isn’t a problem. What is a problem is the fact that many brands don’t know which types resonate most with youth demographics. This story reveals the answers.