Tag: branding

Abercrombie & Fitch and Hollister Ditch the Sexy-Sell in Favor of Laid-Back-Americana

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After another financial results indicating lower than usual sales, troubled teen retailers Abercrombie & Fitch and Hollister have ditched the sexy-sales approach of shirtless, buff guy models, and are moving towards a more laid-back, Americana tone. Like American Apparel moving in the direction of Gap, so too is Abercrombie & Fitch and Hollister having to […]

SXSW Eco Announces Speaker Line-up Including Label Networks! Topic: #TheSustainables: Youth Culture’s DIY Future

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SXSW Eco has announced their latest round of new speakers and panelists for the upcoming SXSW Eco conference October 6-8, 2014 in Austin, TX. Label Networks is among the invited presenters featuring our topic: #TheSustainables: Youth Culture’s DIY Future. In addition, we’re pleased to announce that Label Networks’ President, Tom Wallace, and Senior Vice President, […]

Coca-Cola Launches 2nd Lives, Recycling Plastic Bottles Into New “Tools”…with More Plastic

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Coca-Cola continues to try and be green and gain credibility with global youth markets, but their latest campaign called 2nd Lives is a bad idea in numerous ways. The concept of recycling is obviously good, but the real motive is so obviously transparent as to make 2nd Lives look like the biggest greenwashing gimmick to […]

A Story Of Disruption by Oakley, Narrated By Kevin Spacey, Illustrates Future Importance of StoryTelling in Branding

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More smart brands today are realizing that the intersection of new media, technology, and storytelling are vital towards reaching future markets. Branding, marketing, and advertising have are all being revolutionized by the art of unique storytelling skills and platforms. The FoST Conference, which stands for Future of StoryTelling, which takes place in NYC October 1-2, […]

Youth Culture Study Reveals “Least Liked” Fashion Brand, Rankings of Others High on the Radar, and the Challenges of Brand Backlash Targeting Teens

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In our recently released 14th Annual Spring Youth Culture Study 2014, among the many topics covered, we asked thousands of 13-25-year-olds across the United States, several questions about specific aspects of fashion. Included in this robust section of the Study were insights about what young people had in their closets, brands that resonate the most […]

Denim Brand Citizens of Humanity Launches Short Film Series—Another Example of Strategic Branding via 3-Minute Clips

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Fashion videos and films centered around iconic celebs in latest collections and short YouTube clips showcasing the mood and emotion of a new release are strategic branding methods growing in popularity in fashion. For a generation that watches YouTube more than TV, this is especially important for brands approaching youth culture markets. The latest to […]

Top Social Network Attractions and Shifts in Youth Culture Preferences—Fresh Data from Label Networks’ Upcoming “Digital Lifestyle” Summer Youth Culture Study 2012

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Label Networks’ Summer Youth Culture Study 2012 is well underway, revealing significant changes in youth culture patterns and preferences when it comes to social networks, new platforms, usage patterns, internet, cell phones, features, and video gaming habits. One of the most remarkable shifts in the last year and more specifically, the last 6 months, is the […]

Japan Youth Culture: After-Effects on Fashion, Technology, and the Re-Invention of a New Type of Consumerism

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Re-examining the affects of the devastation in Japan, as the country copes, a new DIY generation emerges indicating fresh trends from new sources across the board.