Spending pattern changes among youth culture are redefining the marketplace within fashion, from new influences in brand preferences, to changes in what fits into the lifestyle of a tech-savvy marketplace. Greater access to information and fast-paced changes in communication and social networking patterns have also created new platforms for trends in retail and fashion. When […]
The kick-off to Bread & Butter Berlin, which ran from January 14-16, 2014, at the Airport Berlin-Tempelhof, launched with a massive opening party, a spectacle of lights, and a celeb-studded crowd. Under the theme “Ich Bin Ein Berliner” (I Am Berlin), Bread & Butter continues to be the centerpiece of European contemporary trade shows, but […]
They call it their “profit improvement plan” to streamline the brand, and focus, but another way to put it is that Quiksilver, once the kingpin of surfing and action sports, has had to deal with a harsh wake-up call that they simply aren’t popular with their once-core market of teens. Quiksilver hasn’t turned a profit […]
In their on-going efforts to streamline assets and reduce amounts drawn on its credit facilities, Quiksilver announced October 23, 2013 that it would be selling Mervin Manufacturing, owners of the popular snowboarding brands GNU and Lib Tech, to Extreme Holdings, Inc. an entity advised by Altamont Capital Partners, who also advised on the deal when […]
With the rise in popularity of American heritage brands, Woolrich’s recent announcement to partner with Portland Product Werks to create a shoe collection sounds promising. Debuting for Fall 2014 and launching first at FFANY trade show in NY in December, followed by Outdoor Retailer in January and Project in Vegas in February, Woolrich’s shoe collection […]
Fresh research and analysis released today, September 16, 2103, from Label Networks’ 13th Annual Fall Youth Culture Study 2013 reveals where shifts in the youth marketplace have created new opportunities and trends across fashion, technology and communication, effective advertising and sponsorship, music, digital entertainment, social networking, mobile phone culture, plus automotive, fast food, and beverages based […]
When it comes to advertising to today’s youth culture markets of 13-25-year-olds in the United States, showing a finished ad campaign or product to this new consumer group in the traditional formats of popular advertising methods have far less of an impact than it had in the past. There are many reasons for this and […]
We are pleased to announce the release of our 2nd Annual “Sustainability and the State of the Future Youth Culture Study” featuring consumer insights on youth culture trends towards sustainability, eco-friendly fashion, sustainability preferences, latest sustainable habits, feelings about the environment, eco and sustainable shopping patterns, greatest influences, “greenest” brands, and more. Overall, while today’s […]
The Fall fashion trade shows in Las Vegas from August 16-18, 2013 bring with them the fashion industries best, along with several new inspirational destinations that illustrate fresh angles on different genres of fashion. Just as Modern Assembly has given rise to a new platform for brands ranging from streetwear, outdoor, action sports, and denim […]
Story and Photos by Kathleen Gasperini and Tom Wallace Agenda has become the leading forum for streetwear, action sports-inspired, and lifestyle brands when it comes to fashion overall. But the Long Beach show, their most recent sandwiched between a smaller New York version and the upcoming Las Vegas show, is the kingpin of this genre. […]