As more fashion trade shows seek innovative ways to attract exhibitors, retailers, industry players, new strategic moves with hotels and events inspire the overall experience.
Tag: brands
Urban Outfitters Goes M-Commerce, Setting Standards for the Wave of the Future of Retail
Top T-shirt Brand Preferences by North American Youth Culture Indicate Vital Changes in Fashion Landscape-Fresh Data from Spring Study 2009
Changing Times for MAGIC Fashion Trade Show, including S.L.A.T.E., Turning Focus on Quality, Business, and Price Points Instead of Hype
ASR Runway Show Delivers Mixed Era of %u201880’s Rave and %u201890’s Grunge Capturing Sport-Street Crossover Looks for Fall %u201809
Urban Outfitters’ Space 15Twenty Officially Opens and Brings Fresh Ideas to the Concept of Progressive Event Retail
Project’s Fall Fashion Show Creates New Excitement for Denim, Contemporary, and Premium Street Brands Attracting Scores of Leading Retailers and Buyers Interested Discovering New Season Collections and Hidden Gems
Paris’ Galeries Lafayette Closing VO -the Streetwear Section in Attempts to Re-Org the Giant Department Store
Alphanumeric Re-Launches Bringing Back Classic Aesthetics Style a Decade Later -Label Networks TV Captures the Interview from the Originators
10 years ago the brand Alphanumeric was among the leading-edge brands in the then emerging category of street fashion for men. A decade later, founders Mirko Mangum who runs the UNIV in Encinitas, and Alyasha Owerka-Moore, founder of the denim label FiberOps, have re-grouped with their team and brought life back to the legendary Alphanumeric brand. We caught up with the 4 leaders of the re-launched Alphanumeric premiering at Agenda Fashion Trade Show last month in San Diego in the only non-descript booth (no sign overhead) -another key aspect of their underground brand messaging.