Just one month after announcing their new campaign Ich Bin Ein Berliner (I am Berliner), a more consumer-friendly website, and an online magazine, Bread & Butter trade show has announced new concepts for their July 2014 show which is to include consumers. Given that Bread & Butter tends to cater to the most core brands […]
Bread & Butter in Berlin has launched their next campaign for their upcoming show, January 14-16, 2014 at the Airport Berlin Tempelhof called “Ich Bin Ein Berliner” meaning I am a Berliner. The idea, according to the trade show is to bring the feeling of Berlin to everyone around the world interested in the industry […]
While the popular streetwear and denim trade show in Berlin, Bread & Butter, is known for exceeding expectations when it comes to attracting the top brands in streetwear, denim, and urbanwear, the one missing element was relaying it’s message to the end consumers. Like all industry-only trade shows, the public is not invited, however like […]
On Thursday evening, 4th July 2013, the 29th BREAD & BUTTER event ended with an internal Closing Party in Sunset Park on the grounds of the former airport Berlin-Tempelhof and the great mood was reflected by the successful show. Due to the new visitor regulations, the event was of course not the strongest in terms […]
We’re moving into fashion trade show season and many are announcing various changes to their plans for upcoming shows ranging from new brands on board, to conference programs, to entry eligibility. First, Bread & Butter in Berlin, which takes place from July 2-4, 2013 with the theme “Connect” has changed their entrance policy in order […]
Like a trade show in a trade show, Bread and Butter has announced they are bringing on Danish-based Bestseller Group to the show in Berlin July 2-4, 2013. Bestseller is one of Europe’s largest apparel companies including 3,000 mulitbrand stores featuring bestsellers such as J. LINDEBERG, JACK & JONES, JUNAROSE, MAMALICIOUS, NAME IT, ONLY, OBJECT, […]
ENK International announced yesterday, November 15, 2012, that it has been purchased by Advanstar Global, owners of MAGIC, Project, Street, S.L.A.T.E., and Pool. ENK ran shows that often competed with MAGIC, for example, taking place during the same timeframes and nearby locations, including shows such as ENK New York, ENK Vegas, and the Fashion Coterie, […]
Two of the top fashion trade shows are making changes for the upcoming season in 2013 that indicate new directions for both. First, Project, which takes place in New York January 21-23 and in Las Vegas February 19-21, 2013, is bringing on a new President, Tommy Fazio. His roll also includes Menswear encompassing what takes […]
In an exclusive interview posted yesterday, September 12, 2012 by Sportswear International, more details were revealed as to why Europe’s premiere denim and urbanwear trade show Bread & Butter in Berlin has decided to scale back, eliminating more than 100 brand exhibitors, and why. Editor-in-chief Sabine Kühnl talked to Bread & Butter chief Karl-Heinz Müller […]
Undoubtedly the leading fashion trade show in Europe for Street and Urbanwear, Bread and Butter in Berlin leads the way for evolution in cadence with the changing times. On Sept 4, 2012, President Karl-Heinz Muller announced his show has faced some decisions and would be editing out specific brands in the future and limiting the […]