Tag: Burton

Creative Collabs Round-up: C.R. Stecyk III for Curated by Arkitip, Palladium’s Exploration Campaign with Johnny Knoxville, Burton’s Vapor with Paul Smith, Hit and Run for Levi’s Curve ID

These recent collaborations feature creative new marketing concepts and brand awareness in formats that are truly inspirational.

Adidas Originals Collabs with Burton Snowboards for Lifestyle and Footwear Collection

Two authentic brands teaming up can make others a little nervous.

Pro Snowboarder Kelly Clark Makes Herstory with 4-Time Win in Halfpipe at the Burton U.S. Open of Snowboarding

The fun and congenial atmosphere of the Burton U.S. Open of Snowboarding continues its tradition of one of the best events in the sport.

Burton Snowboards Shutters Vermont Manufacturing Center, Shifts Production to Austria

When a home-grown brand like Burton closes production in the USA, it’s very telling about the state of the snow sports hardgoods industry.

Olympic Round-up: Totally Stacked U.S. Snowboarding Team Means Big Potential for Medal Sweeps; Youth Olympic Games Releases Non-Logo Logo and New Media Campaign

It’s incredible how badly the IOC continues to miss the mark in attracting youth culture, but the good news is that our athletes in snowboarding blow-doors on anyone else.

Top On the”Don’t” List for Bad Fashion for 2010 Goes to Burton as They Unveil the Official USA Olympic Uniforms

Taking a prime opportunity to make the USA shine in a sport we created, Burton’s team uniforms take a major fashion step backwards.

Financial Round-up: Burton Cutbacks; Volcom Results; Nike Down but”Others” Up; Zumiez Plans; H&M Launch in Moscow

It’s a roller coaster our there with diverse global youth culture company reports and strategies indicating a wild ride for 2009.

U.S. Open of Snowboarding Wraps-up with Danny Kass Taking 5th Gold, Torah Bright Taking 3rd Gold, Live Performance with Santigold, Plus More Highlights

North America’s most prestigious snowboarding event highlights top pros and sponsors to watch for the 2010 Olympics in Whistler.

Snow Industries of America (SIA) Trade Show Appears Recession-Proof, But Does the Industry Have its Head in the Snow?

Board graphics ruled, science in outwear is now the norm, and bindings are finally looking cool. That’s just a start.

Quiksilver Pulls-Out of ASR Winter Trade Show -What This Means for the Action Sports Industry

When a cornerstone drops, how does a building stand? Try re-inventing the concrete.