Tag: Butter

Trade Show Update Part 2: MAGIC Adds Premium Women’s and Drops Runways; Meeting Rooms Increase at ASR; Agenda Picks-up a Few; Bread & Butter Introduces a Flea Market and Gumball Rally

Fashion trade shows continue to re-invent themselves as the run-up to the new season begins.

Trade Show Round-up: Bread & Butter’s Director Creates Offshow 14 oz. in Berlin; Agenda Debuts New Brands; ASR Drops Holiday

Fashion trade shows in street, denim, urban, and action sports re-align and debut changes for 2009.

Bread and Butter Barcelona Reveals Trade Show Sections, Graphics, Themes, and the BB Bible of Brands

The fashion trade show by which others are measured, Bread & Butter Barcelona reveals new plans for 2009 in themes and graphics.

Trade Show Season Prep Part 3: Trade Show Lead Generation, Marketing Materials, Follow-up -How to Make the Most of Limited Funds Towards Getting Your Brand Noticed

Keepsakes for buyers and media are a good idea but bigger is not always better. Other than a postcard or marketing kit flyer, if you have cool buttons or pins that are designed and include your URL on them these tend to create a viral marketing buzz. Here are other good give-aways that work well but are not all that expensive:

Detour Festival in the Streets of Los Angeles with Gogol Bordello, The Mars Volta, Hercules & Love Affair, Cut Copy, and DataRock Among Others Provide Glimpse of a Vibrant Future Downtown

Cultural revival is happening in downtown Los Angeles as it continues to establish itself as a leader of the music scene as indicated by the popularity of the Detour Music Festival.

Bread & Butter Barcelona Trade Show Wrap-Up: Denim Brands, Big Business, Bowler Hats Re-introduced, 99,500 Exhibitors, Buyers, Fashion Players Attend

Bread & Butter Barcelona wrapped up last week, January 18th to rave reviews by most who attended, which reached more than 99,500 -a 20% increase from last year. As a leading-edge trade show particularly for denim, upper urbanwear, sportswear, and street fashion brands, B&B has also gained a reputation for its unique approach to creating beautiful themes and aesthetics within each hall resulting in an atmosphere that is conducive for business and inspiration.

Denim Directions in Europe Data on Purchasing Patterns: What This Means for the Changing Size of Market -Part 1

Denim is at the vortex of fashion and is a quintessential piece of European youth culture, often defining the new trends in “lifestyle” just by what’s moving in or out of popularity in denim. As Bread & Butter Barcelona takes place January 16-18 introducing new styles and trends in denim in particular, Label Networks Europe takes a look at top trends from a consumer perspective of what’s happening in the streets overall based on data and analysis from the UK, France, Italy, Spain, and Germany. In Part 1 of our Denim reports from Europe, we look at trends overall, with data on top brands in next week’s report.

MAGIC, S.L.A.T.E., EcoCollection, Project, and Pool -Fashion Trade Show Week Showcases Latest Collections by Top Street and Contemporary Fashion Designers with Packed Halls Despite Economic Forecasts

Fashion trade show season brings out the best in street and contemporary fashion brands, as scores of buyers, media, and fashion industry players descend on Las Vegas for 1 crazy week of trade shows, runways, and parties.

MAGIC Takes Heat from Main Hall Brands with Re-Vamp Likely; Capsule to Launch Another Show in Vegas During Magic as the Trade Show Wars March On

Fashion trade show industry undergoes heavy changes as large brands re-evaluate and smaller shows continue to attract growing niche brands and buyers.

Trade Show Season Prep Part 2: Making the Most of Your Booth Space to Attract Buyers, Media, Fashion Business Leaders

It’s amazing what you can achieve within an 8′ by 10′ space which is often the minimum size of a trade show booth. Make the most it of it with proper signage of your brand’s logo, a carefully displayed rack of your collection -often on at least two sides of the booth area, a portfolio with any media you’ve been in from magazines or online magazines, and leave-behind material for either buyers glancing in your direction or media that may pass by.